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COUGAR’S First Gaming Mouse Wins Coveted Design Award


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May 26th 2014, Taipei - COUGAR, after having firmly established itself in the PC market, has stepped into the new industry of leading eSports and gaming peripherals markers and is well prepared for the challenge. One of the first products COUGAR has just launched is a new PC gaming mouse, the 700M. COUGAR took two years to develop the first aluminum framed gaming mouse, and it has subsequently won the iF (International Design Award) of 2014 and the COMPUTEX Design & Innovation Award of 2014. The iF design awards are considered the design "Oscars" in the IT/PC industry.

The COUGAR 700M is an adjustable gaming mouse which is dedicated to professional gamers. With the design strategy of "Framing Structure", the parts and components are built on a simple folded aluminum chassis which provides better product strength and a lightweight design. The arched frame supports the palm ergonomically and it has an adjustable and interchangeable palm rest module. The standard palm rest module can be replaced with a "Sport Mode" version which is provided. The sniper button is designed with a 45 degree angle of activation, to provide a quick access, better stability and more precise aiming during game play.

Aluminum Framing Structure

To provide more rigid and robust input device for the fierce computer gaming, the design principle of the COUGAR mouse ''Framing Structure'' makes the product different from existing mice on the market. Inspired from a vertebrate animal concept, the COUGAR mouse is built on a metallic backbone chassis which provides extra bracing for the whole device. The electronics compartment, the ergonomic modules and the mechanical structures are contained within, and screwed onto, the chassis. Also, based on the concept of its design, it is the lightest aluminum mouse in the word.

Electronics Within

The M700 gaming mouse features 8200dpi Precision Gaming Sensor Technology using the ADNS-9800 high performance laser sensor for accurate cursor control. There is also a 32-Bit ARM processor offer superior computing speed as well as 512kb of on-board memory. Since there's a CPU inside 700M, it is a smart gaming mouse, with no need to rely on the CPU and memory of the PC for its computing needs. With it you can store up to 3 profiles on the mouse and you can bring your setup to other PCs.

Mechanical Adjustments

With the Palm Rest High/Low Adjustment (Tool-Less) design, you can achieve better palm support as the arched frame can be raised with a knob rotation. The COUGAR 700M optimizes your comfort and eases fatigue over long-time game play, gamers will not be feeling fatigue with the 700M. There is also a built-in Weight Adjustment mechanism. Using a weight cartridge containing four 4.5 gram metal weights allows you to customize the mouse weight. This is necessary to get that "just right" feeling when whipping your mouse around during intense gaming. Alternatively, when you take off all the weights, it is the lightest aluminum mouse at only 110g.

Firing Buttons

The COUGAR 700M has eight programmable buttons and the ergonomic design of the Fire Button allows for quick, simple actions when engaging the fire button at key moments in game play. There is a 45 degree sniper button, the function of the sniper button on the gaming mouse is to reduce the sensor dpi. This provides gamers a more accurate mouse cursor control in the sniper mode of first person shooter (FPS) games. The sniper button is designed with a 45 degree angle of activation, to provide quick access, better stability and more precise aiming during game play. Instead of pressing the button towards the mouse, the 45 degree sniper button can provide more stable control in FPS gaming.

There is also an Aero-Dynamically designed concept behind the 700M as a way to keep your hand cool and Increase the flexibility of moving. The COUGAR engineers thought about air flow thought out the structure of the mouse as passive way of releasing heat coming from your hand. This will help alleviate sweaty palms during intense game play.

Introducing the COUGAR UIXTM System and COUGAR FusionTM

The UIXTM System is integrated software that combines COUGAR peripherals into one application. Whether you are a first-time user or a professional gamer, the intuitive operation system makes it easy to set up edit commands and the most comprehensive features for a better gaming experience.

COUGAR has spent over two years developing this mouse as well as the software itself, designing a more feature rich product than others' offerings. The goal was to make sure the software is the most simple, complete, comprehensive, and user-friendly system available. COUGAR put a lot of thought about how a user will operate it, including such variables as order, position, and placement. The COUGAR UIXTM software will be ready to download on the official COUGAR website at end of May 2014.

COUGAR FusionTM is a feature that works in conjunction with The COUGAR UIXTM software that allows COUGAR peripherals to interact together. It includes MR KEY SHARE so you do not need to open the mouse software immediately to begin recording a macro with the mouse. There is also 2-WAY-INSTANT MODE SWITCH, where you hold down the button of the mouse, and the keyboard mode will temporarily switch to another mode. With this function, you can temporarily use the button assignments and macros of the other mode to handle different situations in the game.

The MSRP of the 700M is $84. 

To see the design award page please go to: http://exhibition.ifdesign.de/winner_en.html?ma_id=14043

Find detailed specifications on the website at: http://www.cougar-world.com/products/mice/cougar_700m.html

Check out the 700M video at: https://www.youtube.com/watch?v=MC7rPKwX9Gk

Follow COUGAR on Facebook: http://www.facebook.com/cougarworld


COUGAR, founded in 2007 by a group of computer peripherals engineers who wanted to design with passion. COUGAR established a professional team, adhered to the design philosophy of technology centered on human use and esthetic perfection. This enthusiastic and innovative thinking, and continuous interaction with the user-oriented functional perspective, allows COUGAR to design computer peripheral products specifically for gamers. COUGAR keeps up with the changing speed of innovation by remaining at the forefront of technological development and aims to be the top brand of eSports gaming and peripherals in the world. Visit COUGAR at: www.Cougar-World.com.