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ADATA to Showcase Its Latest Innovations at IFA 2018

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Taipei, Taiwan – August 22, 2018– ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today announces that it will be showcasing its latest products and solutions at IFA 2018 in Berlin (Messe Berlin, IFA My Media, Hall 17, stand 120). Among the products to be on show will be ADATA’s latest XPG gaming hardware including RGB DDR4 memory modules, PCIe SSDs, and accessories. In addition, its new high-capacity A1-rated microSDXC memory card and rugged external hard disk drive (HDD) will be on hand.      

“We look forward to being at IFA 2018 and showcasing our latest portfolio of products, ranging from gaming hardware to storage solutions,” said Peter Wu, Managing Director of ADATA’s European operations. “As a key consumer electronics event located in the heart of Europe, IFA will give us the opportunity to demonstrate why we continue to be a leader in DRAM and NAND flash products, but also show how we are leveraging our core competencies to expand our presence in the region, especially in terms of gaming and eSports.”  

Exhilarating Gaming Performance and Flair 

Leading the pack for its XPG gaming product range is the SPECTRIX D80 memory module, the world’s first RGB DDR4 memory with a hybrid liquid-air cooling system. It utilizes a combination of a liquid heatsink that is hermetically sealed with non-conductive fluid and an aluminum heatsink for thermal cooling. The liquid heatsink is fully illuminated with programmable RGB lighting to give it a dazzling flair that gamers and DIY enthusiasts will appreciate. Also, the SPECTRIX D41 DDR4 RGB memory module featuring speeds of over 4600MHz will be on hand. The memory module supports Intel®X299 and AMD AM4/Ryzen platforms and sports vivid RGB lighting that is customizable with the XPG RGB Sync app and a range of other lighting control software. 

Other XPG gaming products to be displayed include a new headphone and amplifier with virtual 7.1 surround sound support, RGB gaming keyboard, and mouse. Several high-speed PCIe SSDs will also be on display including the SX6000 Pro and GAMMIX S5 SSDs, which offer PC enthusiasts a viable alternative to SATA SSDs as they deliver speeds that are up to 3 to 4 times faster. 

Next-Level Media and App Enjoyment   

ADATA will showcase its industry-leading 512GB microSDXC memory card with read/write speeds of up to 100/85 MB/s. It meets Video Speed Class V30 and Application Performance Class 1 (A1) requirements to deliver fast video transfers and fast mobile application performance. With a whopping 512GB of capacity, it also provides excellent expandability for storing more photos, videos, songs, and other digital media.

An External HDD That Can Take the Pressure 

The ADATA HD830 HDD is a robust, high-capacity external storage device that provides ultimate protection for users’ data and comes in capacities of up to 5TB. It is not only IP68-rated, which means it is waterproof and dustproof, but also sports an innovative material and structural design that can withstand up to 3000kg of downward pressure. For added toughness, the HD680 features military-grade shock resistance that allows it to endure drops from significant heights. 

Helping Users Power Through Their Day

ADATA’s power banks and chargers will also be on show at the booth, including its iF Design Award-winning D8000L power bank with a built-in 200-lumens-rated LED flashlight, CV0525 car charger with a convenient extended cable design, CU0480QC USB charging station with 5 USB ports, and the CW0100 and CW0050 Qi-certified wireless charging pads. 

Visit ADATA at IFA 2018   

Visit ADATA at IFA 2018 (Messe Berlin, IFA My Media, Hall 17, stand 120) to experience its latest products and technologies.

About IFA 

IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media. IFA 2018 is taking place at the Messe Berlin Exhibition Grounds from August 31 – September 5.

About ADATA – Innovating the Future

ADATA Technology, one of the world’s leading vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on-the-go power for mobile devices, and the company is a major provider of advanced LED lighting. ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, Computex Best Choice, and Taiwan Excellence. The hummingbird is ADATA’s brand mascot, and it represents the company’s agility to innovate and improve people’s lives. For more information, please visit www.adata.com.