The press release
Intel and Coolroom Give Hollywood Blockbusters - UK Broadband
Premier
Hollywood Blockbusters to Debut on Intel® Viiv™ Technology-Based PCs
Swindon UK, 12th December 2006 - In a UK industry first, Intel and Coolroom, a new dedicated digital entertainment retail channel, have collaborated to allow secure and legal distribution of Hollywood blockbuster movie content over a home network. From 18th December Consumers throughout the UK can download the latest Hollywood movies including Miami Vice, The Break Up and the forthcoming comedy hit, You Me & Dupree, onto their Intel® ViivTM technology-based PCs. This means that they can enjoy films from a variety of rooms throughout the home regardless of where the PC lives.
For film fans, watching their favourite movies in the comfort of their own home has never been easier. Available through Coolroom (http://www.coolroom.com), an Intel Viiv technology entertainment download portal, users will be able to download, view and share films through a wired or wireless network throughout their home - from the living room to the bedroom or even the kitchen – faster and easier, at the touch of a button.
“Broadband-delivered digital entertainment has taken off. Embracing the capabilities of the Internet and Intel Viiv technology, the Coolroom entertainment channel provides content owners with exciting new opportunities,” said Kevin Corbett, vice president of Intel’s Digital Home Group and general manager of the company’s Content Services Group. “We believe it’s a win-win for the consumer who now has more choice, such as the ability to download and view the latest Hollywood movie releases in the comfort of their own homes.”
Intel Viiv technology delivers the best entertainment PC experience with access to a variety of verified content services and devices. Featuring the new Intel® Core™ 2 Duo processor, the technology allows consumers to enjoy and send a broad and growing portfolio of movies, music, television programming and other Internet-delivered entertainment content stored on the PC to the TV through a home network.
“As a new dedicated digital entertainment channel, Coolroom is unique in making the premium content it hosts, accessible to consumers across existing and new platforms. We are especially proud to be the first UK service to enable consumers to download and wirelessly transmit their major Hollywood blockbuster movies around the home via Intel’s Viiv technology. This truly completes the consumer digital entertainment experience,” said Rupert Fleming, Managing Director of Coolroom.
Universal Pictures’ Miami Vice and The Break Up are available to download via Coolroom on the Intel Viiv platform from launch and You Me & Dupree will be available from 26th December 2006, day and date with the DVD release.
###
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Intel, Intel logo, Intel. Leap ahead., Intel. Leap ahead. Logo, Intel Viiv and Intel Core 2 Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.
About Coolroom
Coolroom is a new dedicated digital entertainment retail channel. It is a free and content agnostic service available across multiple platforms. Entertainment available to customers will span from movies, music and games from studios and labels including Universal Pictures, Universal Music Group and V2 Music with further announcements to follow.
Users can view added value content from the latest cinema and DVD releases, enter exclusive competitions and browse a variety of news and gossip all within a revolutionary, state of the art, 3D virtual environment. Users can both personalise and upload digital content to the 3D environment and will soon be able to invite friends into their very own Coolroom.
Simultaneously available across the internet and Microsoft Media Centre via OnLine Spotlight, Coolroom is the first service to enable users to wirelessly transmit premium content around the home via Intel® Viiv™ technology. Consumers are now truly able to enjoy their digital entertainment from either the comfort of their own sofa or anywhere around the house simply via their remote control.
Hollywood Blockbusters to Debut on Intel® Viiv™ Technology-Based PCs
Swindon UK, 12th December 2006 - In a UK industry first, Intel and Coolroom, a new dedicated digital entertainment retail channel, have collaborated to allow secure and legal distribution of Hollywood blockbuster movie content over a home network. From 18th December Consumers throughout the UK can download the latest Hollywood movies including Miami Vice, The Break Up and the forthcoming comedy hit, You Me & Dupree, onto their Intel® ViivTM technology-based PCs. This means that they can enjoy films from a variety of rooms throughout the home regardless of where the PC lives.
For film fans, watching their favourite movies in the comfort of their own home has never been easier. Available through Coolroom (http://www.coolroom.com), an Intel Viiv technology entertainment download portal, users will be able to download, view and share films through a wired or wireless network throughout their home - from the living room to the bedroom or even the kitchen – faster and easier, at the touch of a button.
“Broadband-delivered digital entertainment has taken off. Embracing the capabilities of the Internet and Intel Viiv technology, the Coolroom entertainment channel provides content owners with exciting new opportunities,” said Kevin Corbett, vice president of Intel’s Digital Home Group and general manager of the company’s Content Services Group. “We believe it’s a win-win for the consumer who now has more choice, such as the ability to download and view the latest Hollywood movie releases in the comfort of their own homes.”
Intel Viiv technology delivers the best entertainment PC experience with access to a variety of verified content services and devices. Featuring the new Intel® Core™ 2 Duo processor, the technology allows consumers to enjoy and send a broad and growing portfolio of movies, music, television programming and other Internet-delivered entertainment content stored on the PC to the TV through a home network.
“As a new dedicated digital entertainment channel, Coolroom is unique in making the premium content it hosts, accessible to consumers across existing and new platforms. We are especially proud to be the first UK service to enable consumers to download and wirelessly transmit their major Hollywood blockbuster movies around the home via Intel’s Viiv technology. This truly completes the consumer digital entertainment experience,” said Rupert Fleming, Managing Director of Coolroom.
Universal Pictures’ Miami Vice and The Break Up are available to download via Coolroom on the Intel Viiv platform from launch and You Me & Dupree will be available from 26th December 2006, day and date with the DVD release.
###
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Intel, Intel logo, Intel. Leap ahead., Intel. Leap ahead. Logo, Intel Viiv and Intel Core 2 Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.
About Coolroom
Coolroom is a new dedicated digital entertainment retail channel. It is a free and content agnostic service available across multiple platforms. Entertainment available to customers will span from movies, music and games from studios and labels including Universal Pictures, Universal Music Group and V2 Music with further announcements to follow.
Users can view added value content from the latest cinema and DVD releases, enter exclusive competitions and browse a variety of news and gossip all within a revolutionary, state of the art, 3D virtual environment. Users can both personalise and upload digital content to the 3D environment and will soon be able to invite friends into their very own Coolroom.
Simultaneously available across the internet and Microsoft Media Centre via OnLine Spotlight, Coolroom is the first service to enable users to wirelessly transmit premium content around the home via Intel® Viiv™ technology. Consumers are now truly able to enjoy their digital entertainment from either the comfort of their own sofa or anywhere around the house simply via their remote control.
