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Carphone Warehouse opens its doors early to welcome Google Pixel

Tags: Carphone Warehouse, DSG International (LON:DXNS), Google (NASDAQ:GOOG)

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  • Pixel, Phone by Google available on all major networks from Carphone Warehouse
  • The only place where customers can experience Daydream VR in the UK
  • See Google’s first phones exclusively at a new pop-up at Carphone Warehouse

London, 19th October 2016 -  Carphone Warehouse is opening its doors early to welcome the first phones by Google, Pixel and Pixel XL and will be the first retailer to showcase and sell the devices at an exclusive pop-up space in central London from 7am on 20th October.

The first 100 customers to buy either device in store will also receive a £50 Google Play Store voucher. The pop-up will be hosted in the Google Shop in the Curry’s PC World, Tottenham Court Road, and for the first two days only, will include all-day-in-store events, live talks, music and interactive installations.

Fans will also get the chance to experience virtual reality with Google’s new Daydream View headset, where you can kick back in your personal VR cinema, play games that put you in the centre of action or enter new worlds including JK Rowling’s wizarding world from the upcoming film Fantastic Beasts and Where to Find Them!

Jeremy Fennell, Managing Director of Carphone Warehouse said, “We’re really excited to be opening our doors before any other retailer in the UK so our customers can get their hands on (and buy) these stunning new devices from Google. We’ve got the widest range of deals across all the major networks, and we’re really looking forward to hosting these exclusive events in our store.” 

On Thursday and Friday only, live talks will be hosted by some of London's’ leading bloggers and creatives across fashion, photography, food and lifestyle.

Thursday’s conversations will delve deeper into the world of fashion and photography. Hosted by Kate Hamilton, chief editor of Suitcase Magazine, renowned fashion and street photographer Garcon Jon also known as Jonathan Pryce, will be joined in conversation alongside accredited British fashion illustrator and designer Hayden Williams.

Friday’s conversation will immerse us into a world of food and lifestyle as the ultimate millennial Emma Gannon, author and serial podcaster, joins in conversation one half of the dynamic cooking duo Melissa Hemsley, popular instagrammer Symmetry Breakfast and health and food blogger Madeline Shaw.

Carphone Warehouse is the only place to offer Pixel on all major networks across, EE, O2, Vodafone and iD mobile on the widest range of tariffs for both new contracts and upgrades. Pay monthly customers can pick up the Pixel, Phone by Google (5”) for an upfront cost of £79.99 and the Pixel XL (5.5”) for £159.99, both on a £42 a month with 6GB of data allowance on Vodafone.

Event Details: 

#MadebyGoogle Popup

20th October, 7am - 8pm

21st October, 9am - 8pm

The special talks and experiences will be available on Thursday and Friday only. After this time, the Pixel pop up will be open for the next six months.

Google Shop, Currys PC World, 145-149 Tottenham Court Road, London, W1T 7NE

About Dixons Carphone

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow. 

Dixons Carphone's primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information about Dixons Carphone plc, please visit