ASUS launches the ZenFone 4 and ZenFone 4 Max on sale in the UK from Carphone Warehouse, John Lewis, Amazon, Box, Tesco and ASUS eShop
ASUS launch the highly anticipated ZenFone 4 and ZenFone 4 Max across UK retailers
ZenFone 4 Max features dual rear cameras with 120° wide view and a massive 5000mAh battery providing up to 46 days 4G standby
ZenFone 4 Series features dual-cameras that enable unlimited creative possibilities and put professional-quality photos within everyone’s reach
London, United Kingdom, November 13, 2017 — ASUS unveiled the highly anticipated ZenFone 4 smartphones —ZenFone 4, and ZenFone 4 Max — available in store and on-line today. ZenFone 4 is the first family of smartphones to all feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any distance, and in any lighting conditions. Combined with ultra-fast connectivity, users can instantly share their beautiful photos with friends and family, and enjoy using all of their favorite apps and services with unprecedented speed.
Steve Hope, ASUS UK & Ireland Country Manager, passionately expressed his excitement for the UK debut of ZenFone 4. “We are very thrilled to announce the availability of the ZenFone 4 family through our retail partners here in the UK,” said Mr. Hope. “Our ZenFone 4 series comes with the best dual-cameras, and photography and connectivity features to change the way you document and share every precious moment with your friends and family.”
Executive Vice President of Qualcomm Technologies, Inc. and President of QCT, Cristiano Amon joined ASUS CEO Jerry Shen on stage at the ZenFone 4 EU launch event in September to commemorate the ZenFone 4 launch and to praise the strong relationship between ASUS and Qualcomm Technologies, Inc. Mr. Amon continued on to highlight some of the leading technologies found in the new smartphones. “It is a pleasure to work with ASUS on the launch of their ZenFone 4 family of smartphones all powered by Qualcomm Snapdragon Mobile Platforms. ZenFone 4 Pro marks a significant milestone for the mobile industry as it’s the world’s first commercial smartphone to have gigabit LTE and 802.11ad multi-gigabit Wi-Fi technologies, offering ultra-fast gigabit connectivity everywhere— indoors or on the go. The collaboration between Qualcomm Technologies, ASUS and our joint carrier partners is helping to build the gigabit experience for mobile users while paving the way for the upcoming industry transition to 5G. ZenFone 4 also uses the Snapdragon 630 Mobile Platform to provide superior user experiences, while maintaining extraordinary battery performance.”
ZenFone 4 series: We Love Photo
The ZenFone 4 Series smartphones are designed to provide the best mobile photography experiences, with dual cameras that enable unlimited creative options and give users the freedom to capture theirworld from multiple perspectives.
ZenFone 4: Dual cameras, 120° landscape photos
ZenFone 4 is a 5.5-inch Android™ smartphone that evolves the ZenFone lineage with luxurious, crafted design and delivers an unparalleled mobile photography experience with a dual-camera system that gives users the freedom to capture photographs from multiple perspectives. The dual-camera system features a main camera with the flagship Sony IMX362 image sensor and a large, f/1.8 aperture lens that offers incredible low-light performance to let users capture gorgeous photos at night or indoors, as well as a 120° wide-angle lens that enables users to fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place.
Powered by the latest Snapdragon 630 Mobile Platform, ZenFone 4 delivers fast yet energy-efficient performance for every scenario, and a high-capacity 3300mAh lithium polymer battery and ASUS BoostMaster fast-charge technology keep ZenFone 4 going longer. The Snapdragon 630 Mobile Platform with up to 4GB of RAM is engineered to support improved CPU performance and the Adreno 508 GPU is designed to deliver 30% faster graphics performance than Snapdragon 626 for smooth and responsive experiences with the latest apps and incredible 3D gaming.
ZenFone 4 represents a major evolution in smartphone camera design, empowering users to rediscover their world from different points of view and have more fun exploring and sharing with friends. ASUS ZenFone 4 opens the door to unlimited photographic possibilities and puts professional-quality photos within everyone's reach.
ZenFone 4 Max Series: We Love Going Further
ZenFone 4 Max Series are smartphones designed to be the perfect all-day photography companion, featuring a dual rear-camera system with a 13MP main camera and a 120° wide-view camera. The ZenFone 4 Max will come in two different sizes for Europe. ZenFone 4 Max (ZC554KL) features a 5.5-inch display and a high-capacity 5000mAh battery with ASUS PowerMaster technology for an incredible 46 days of 4G standby time. With its massive battery power, ZenFone 4 Max can double as a power bank for charging other devices, supplying 5V at 1A to attached devices when using the included1 USB On The Go (OTG) cable. While charging other devices, ZenFone 4 Max monitors its own charge level and will not
allow the battery to drain below 30% capacity, ensuring users will be able to continue using their phone.
ZenFone 4 Max runs on the powerful, yet energy-efficient Qualcomm® Snapdragon™ 430 Mobile Platforms2 that work in concert with the high-capacity battery to give users ample power for a full working day and beyond, freeing them from battery-life worries. Qualcomm Adreno™ 505 graphics processors further enhance performance and responsiveness, and enables ZenFone 4 Max to run the latest, graphically demanding games. ZenFone 4 Max also supports 4G LTE Category 4 for ultrafast mobile download speeds up to 150Mbps.
AVAILABILITY & PRICING
The ZenFone 4 (ZE554KL) will be available with an MSRP of £449.99, in a choice of Moonlight White or Midnight Black, including a free case, from Carphone Warehouse, John Lewis, Amazon, Box, Tesco and ASUS eShop, from today.
The ZenFone 4 Max (ZC554KL) will be available with an MSRP of £249.99 in a choice of Deepsea Black or Rose Pink, from Carphone Warehouse, John Lewis, Amazon, Box, Tesco and ASUS eShop.
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.
1 Included accessories may vary by SKU and/or country.
2 ZC554KL and ZC520KL SKU may vary by country, please check with local sales representative.