PRESS RELEASE
BERLIN, GERMANY 2nd September, 2016—Today Misfit unveiled their newest selection of fashion-forward wearables, showcasing a dazzling array of new colours and accessories. Misfit now offers hundreds of colour and style combinations—more than any other major wearable technology brand.
At IFA this week Misfit is debuting four new Shine 2 colours, fourteen new colourful Sport Band options, and four rugged Field Bands in woven nylon and durable leather, as well as the Halo Necklace for Shine 2, offered in three colours. Inspired by the nostalgia of picturesque summer landscapes, the devices and accessories include bold brights, muted pastels, and neutral tones, featuring a wide colour palette for a variety of tastes. All Sport Bands are newly re-engineered for maximum comfort and security. These new colours and accessories create over 80 new ways to wear Shine 2.
In July, Misfit unveiled four new colours and 30 new accessories for Misfit Ray, rounding out the Ray collection to over 150 potential combinations that incorporate different colours and materials, including leather, paracord, and polished and gold stainless steel.
“We’ve always been focused on providing our customer with unique options for personalising her wearable, and now she has almost limitless options,” said Preston Moxcey, General Manager of Misfit. “Between Shine 2 and Ray, there’s something for every style.”
Misfit Shine 2 and Misfit Ray feature a modular design and a minimalist, refined aesthetic. Both devices track steps, calories, distance, and sleep duration and quality, plus offer text, call, alarm notifications and movement reminders, and both can be used as a smart button to do things like turn lights on and off, play music, and take a photo with a smartphone camera. Shine 2 and Ray never require charging (the user-replaceable batteries last up to 6 months) and are water resistant to 50 metres. Shine 2 and Ray can also track laps, powered by Speedo, with a $9.99 in-app upgrade.
While design-focused from its inception, Misfit has continued to expand its wearables offering to more closely resemble jewellery in the months since its merger with Fossil Group. The acquisition has allowed Misfit to leverage Fossil’s world-class supply chain to fuel its growth in both fashion assortment and retail availability and expand into new retail channels.
Misfit products are now on display at IFA 2016 from 2nd – 7th September, at Fossil Group’s booth at Messe Berlin, #120, Hall 7.2A. New Shine 2 accessories will be available later this autumn; new colours and accessories for Ray are now available for purchase on misfit.com.
About Misfit
Misfit makes design-forward wearables that are water resistant and never require charging. Misfit brand products including Ray, Shine 2, Flash, and Link are available at misfit.com and fashion and consumer electronic retailers around the world. Misfit is the official activity tracker of runDisney®, the sole presenting sponsor of runDisney’s 2016 Wine & Dine Half Marathon Weekend November 3rd-6th and is an official sponsor of runDisney® events all year long, including the Walt Disney World Marathon, the Star Wars Half Marathon, and the Tinker Bell Half Marathon. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.
