PRESS RELEASE
New Product line aims to meet the needs of the mobile iGeneration
Berlin, Germany - November 13, 2012 - Antec, Inc., the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, today debuted their new complete line of mobile accessory products while at the same time announcing the foundation of Antec Mobile Products (a.m.p) - a wholly-owned subsidiary created to manage this new product line.
a.m.p represents an entirely innovative approach to technology. Colloquially referred to as "Fashion Technology", Antec is seeking to reach out the younger iGeneration by providing attractive products that complete their mobile lifestyles. Yet, by placing an emphasis on mobility, sharing and freedom, Antec seeks to engage a wider audience that includes travelers, business commuters and casual users.
The a.m.p product line includes two families: a range of mobile audio devices and a series of portable power banks and battery chargers.
Mobile Audio
The a.m.p mobile audio accessories offer new capabilities to mobile users. With a focus on mobility, sharing and community, these products maximize the potential of BluetoothTM technology to provide users the opportunity to experience their music in new ways.
SP1: a fully-portable, Bluetooth-enabled speaker that supports mobile phone functions. Available in three different, vivid color combinations, the SP1 allows users to wirelessly stream music from any Bluetooth-enabled device to the SP1. At the same time the SP1 acts a speakerphone, letting users share conversations and phone calls as well as music. SP1 on Facebook.
iso: wireless Bluetooth receiver paired with active noise cancelling in-ear headphones available in two color combinations
gain: wireless Bluetooth receiver available in five different color combinations
dBs: in-ear buds with tangle-free, fabric-covered cables available in five color combinations
Chargers
The charging line consists of a variety of USB battery packs and chargers for USB-powered devices like the iPhone®, iPad®, other smartphones or tablet PCs. One example would be the PowerUp 6000, a slim and sleek, portable USB battery pack that uses high-capacity mAh Japanese cells to quickly charge up a mobile device while on the go. Other products in this line are:
Power Banks
- PowerUp Slim 2200
- PowerUp 3000
- Power Up 6000
Portable Chargers
- Hub Charger: four-port USB wall charger
- Tour Charger: super-slim wall charger
- Go Charger: dual-port, USB charger for cars
"Quite simply, we just wanted to provide products that make lives more enjoyable."
When asked about the significance of Antec's new venture into the mobile device market, Frank Lee, Director of a.m.p, said "We see many of our competitors expanding their product portfolio into already crowded spaces. What seems most logical is moving into computer peripherals and accessories to compliment the current product line. However, Antec wanted to take a new direction and take the approach of improving the lives of our current customer segment in new ways. As technology takes on an increasingly greater role in our lives, the relationship between user and device is changing. With the advancements in wireless technology and a shift in how people access media, we felt there was a space where we could offer products that would complete our current and future customers' mobile lifestyles. Quite simply, we just wanted to provide products that make lives more enjoyable. This is the market where Antec believes it can make the most significant impact while helping us continue our long and established belief in offering only the best products to our customers."
The a.m.p products are backed by Antec's Quality 2-Year (AQ2) Limited Warranty on parts and labor.
Suggested Retail Pricing
|
SP1 |
€ 89,99 (£89.99) |
gain |
€ 34,99 (£34.99) |
|
iso |
€ 89,99 (£89.99) |
dBs |
€ 19,99 (£19.99) |
The suggested street price for the battery packs and chargers is between €14,99 and €54,99.
For more information visit Antec Mobile Products or join the a.m.p community on Facebook.
About Antec, Inc.
For 26 years, Antec, Inc. has been the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets. Antec is the pioneer and market leader for quiet, efficient and innovative products such as the P280 and SOLO II enclosures, and has been rated as having the lowest returns in the industry.
Antec continues to further the industry with performance-rich enclosures, efficient power supplies, reliable cooling components and cutting-edge Antec Advance accessories.
Founded in 1986, Antec is headquartered in Fremont, California, with additional offices in Netherlands, Germany, China and Taiwan. Please visit antec.com for more information.
