PRESS RELEASE
Magellan marks return to UK with launch of five devices for the great outdoors
London, UK, May 12th 2011 - Global GPS brand Magellan today makes its return to the UK market with the launch of a new range of high quality handheld GPS devices for all kinds of outdoor adventure.
Whether hiking, climbing, backpacking, geocaching, hunting, fishing, mountain biking or sailing, the eXplorist series has been designed to allow adventurers to navigate to outdoor destinations worldwide, capture geotagged photos along the way, and share their experiences online when they return home.
Each eXplorist model combines high-sensitivity GPS, an intuitive user interface, easy-to-read mapping and accurate navigation. The eXplorist GC device is also dedicated to the outdoor GPS treasure hunting phenomenon of geocaching. The devices, along with the Magellan ToughCase for iPhone 3G and iPod Touch, are available in UK stores, including Cotswold Outdoor, now.
"We're thrilled to mark Magellan's return to the UK with the eXplorist range, which brings a range of advanced features to the world of outdoor GPS," says Natasha Bartlett-Twivey, Marketing Manager UK & Ireland, Magellan. "The devices are an ideal solution for all outdoor audiences, whether a novice geocacher or an experienced hiker. With the huge popularity of social networking and sharing experiences with friends, they're also are the perfect way to plan adventures, record and share them with the world."
The Magellan eXplorist 510, 610 and 710
Whatever the adventure, the Magellan eXplorist 510, 610 and 710 have something to offer. Key features across the range include:
- 3 inch touch-screen
- 3.2 mega-pixel camera with auto-focus, microphone and speaker to record geo-referenced images, videos, and voice notes
- Magellan's World Edition map, which includes a complete road network for the U.S., Canada, Western Europe and Australia, as well as water features, urban and rural land use, and a realistic shaded relief background
- Magellan's award-winning OneTouchTM favourites menu, enabling users to instantly access bookmarked locations, searches, and functions
- The eXplorist 510, 610 and 710 are fully compatible with Ordnance Survey mapping and the OS maps are available for purchase on our website www.magellangps.com/uk
In addition, the eXplorist 610 and 710 feature a 3-axis electronic compass and a barometric altimeter that provide precise orientation, accurate elevation information, and enables for weather pattern tracking.
The eXplorist 710 meanwhile combines the best of on-road and off-road navigation, including both Magellan's highly detailed Summit Series topographic map and its City Series turn-by-turn map which allows users to navigate their vehicles through busy city streets on their way to their outdoor adventures.
The Magellan eXplorist GC
The Magellan eXplorist GC is the company's first dedicated GPS device for geocaching - the high-tech "treasure hunt" game where adventure seekers use GPS technology to hide and find physical objects, solve location-based puzzles, and share experiences online. Key features include:
- Out-of-the-box paperless geocaching, with the world's most popular geocaches pre-loaded
- Brilliant colour screen, rich graphics and an easy to use interface
- Highly-sensitive SiRFstarIII GPS chipset that provides 3-metre accuracy
- Common outdoor GPS features such as waypoint creation, a worldwide basemap, active tracking and trip odometer
The Magellan ToughCase for iPhone 3G and iPod touch
The Magellan ToughCase is a refined yet rugged protective case, giving iPhone and iPod touch enhanced GPS and waterproof capabilities, ideal for outdoor enthusiasts and outdoor professionals. Features include:
- Built-in high sensitivity SiRFstar III GPS chipset to enhance the accuracy of location-based and GPS applications
- IPX-7 waterproof standards, enabling the device to be submerged at a depth of 1-metre for up to 30 minutes
- Integrated 1840 mAh battery to double the life of the device (based on normal usage)
The ToughCase is compatible with iPhone 3G, iPhone 3GS and iPod touch (second and third generation).
Pricing / availability
Recommended retail prices for the eXplorist range are as follows:
- Magellan eXplorist GC: £179.99
- Magellan eXplorist 510: £299.99
- Magellan eXplorist 610: £399.99
- Magellan eXplorist 710: £499.99
- Magellan iPhone ToughCase: £179.99
About Magellan Europe
Magellan allows people to travel, work and play their way with leading portable navigation and positioning solutions across multiple consumer markets. Founded in 1985, Magellan is one of the world's leading navigation brands with more than 200 key patents in GPS technology. Magellan is part of MiTAC International Corporation. Recognized as an industry innovator, the company created various award-winning and industry first devices. Magellan is headquartered in Santa Clara, California.
