PRESS RELEASE
- Simple rates and clear value of 3p a minute, 2p a text and 1p a MB.
- Flexibility that lets you pay only for what you use without the need to convert your credit.
Today, Three launches a new simplified Pay As You Go offer with rates that will allow customers to top up and get great value across voice, text and internet use, paying only for the services they choose to use.
In a market with a confusing 179 Pay As You Go combinations currently available, Three customers now have the flexibility to use their top up as they choose based on clear and simple basic rates of:
- 3p a minute
- 2p a text
- 1p a MB of internet
Customers will not be forced to pick one value option over another. Pay As you Go price plans typically push people to make value trade-offs and choose between weekend or weekday use, UK or international calls, and use of texts, calls or data. Three's new approach puts an end to confusing tariffs and value trade-offs by bringing Pay As You Go back to its roots. There's no need to convert your credit to a 30-day add-on to get the best value. Credit lasts until the last penny is spent.
As the network built for the internet, Three's cost per MB provides significantly better value than competitors' standard rates.
Thomas Malleschitz, marketing director at Three said: "The number of complex Pay As You Go tariffs, Add-ons and options available is mindboggling. Consumers are forced into choosing where they want best value - whether that's calls, texts or internet. Our new rates strip things right back to basics with a simple, clear and transparent rate for calls, texts and internet use that offers clear value across the board. It's important to us that our Pay As You Go customers can use our Ultrafast network to chat, text and enjoy the internet without making a trade-off on value. This is Pay as You Go in its purest form."
Once customers top up, they can use credit for talking, texting and the internet, safe in the knowledge that if they send more emails than text one month they won't be penalised for doing the things they love on their smartphone.
Existing Three Pay As You Go customers can also enjoy Three's new rates without having to change their tariff and they will be able to use their remaining credit as they wish. "We're not just saving this for our new customers," added Malleschitz.
We may suspend services or disconnect customers if they have not undertaken any chargeable events or activities (i.e. made a call, sent a text or accessed the internet) using any credit on the customer's account during the preceding 6-month period.
About Three
Three is a communications company focused on bringing the benefits of the internet to mobile. We offer attractive pricing, all-you-can-eat data packages, market-leading devices and a network built for data. Combined, this gives our customers the widest choice of ways to stay connected to the mobile internet.
Our network, supported by HSPA+ technology, covers 98% of the UK population. We've already rolled out our Ultrafast network, enabled by Dual Carrier High Speed Data Packet Access (DC-HSDPA) services to 80% of the population, and we will be adding LTE 4G to our Ultrafast mix later this year.
In the past year we have doubled our spectrum holdings with both 800MHz and 1800MHz spectrum to support our ongoing network expansion.
Today, we have over 13,300 sites in our network and plan to add another 5,000 by 2015 to bring improved mobile internet capacity to more people in more places than ever.
At the end of 2012, we were proud to say we had just over nine million customers enjoying a great mobile internet experience on our network.
Three UK is a member of the HWL group of companies, with investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam.
To find out how we intelligently manage data traffic on our network, please visit www.three.co.uk/trafficsense.
Follow @ThreeUK on Twitter for the latest product announcements.
