Bangkok and Tokyo, June 23, 2008 - (JCN Newswire) - Mobile Content Networks (MCN) the leading provider of real-time Federated mobile search solutions today announced that Thailand's leading mobile operators (AIS, DTAC, and TrueMove) have selected MCN to launch text message, or short message service (SMS) triggered search using a common shortcode.

Now nearly 50,000,000 mobile phone users in Thailand can simply text 4530111 to initiate real-time search connections to hundreds of thousands of downloadable content items in popular mobile content categories like Music, Images, and Games, and can get the content they want in 2-3 clicks directly from local content sources. The new MCN-powered SMS Triggered Search services build on the highly successful WAP-based search applications that MCN has powered for all three operators since early 2007.

"For over a year we've shown our unique ability to provide direct, real-time, high value WAP search results for each partner in Thailand under their own brand and business rules," said MCN CEO Marc Bookman. "With SMS Triggered Search we now dramatically expand the addressable market for transaction-focused digital content discovery not only in Thailand but also across dozens of other emerging and mature mobile markets. SMS is a central part of daily life for hundreds of millions of mobile users and is the primary starting point for use of wireless data services. MCN plans to be at the heart of a new generation of SMS-based digital content discovery applications throughout the region, and the globe."

Recent data from leading research firm ABI Research confirms the importance of SMS-based content discovery: "The market for SMS search will see significant growth worldwide, with Asia-Pacific driving much of the growth - overall SMS search queries will grow from 12.9 billion in 2008 to 76 billion in 2013."

"MCN-powered WAP search has provided a consistent, high quality, real-time mobile search experience for DTAC subscribers since March, 2007," said Pakorn Pannachet, Senior Vice President, VAS. "Now, with our new DTAC Content Search Services we are excited to bring this same experience to all of our SMS users, and believe the use of the common 453011 shortcode will dramatically accelerate mobile content discovery and sales."

"As Thailand's leading converged services provider we know that users want easy, relevant search experiences across all platforms," said Mr. Piroon Paireepairit, Director, Multimedia Services, Content, and Marketing for TrueMove. "With TrueMove SMS Search we are now the first in Thailand to bring easy content discovery all the way from the desktop to the bus stop via the mobile phone. Thanks to our strong partnership with MCN we are preparing to expand content channels and related search services for all of our users."