PRESS RELEASE
£199.99 HERO Joins £299.99 HERO5 and £399.99 HERO6,
Making GoPro Life-Capture Accessible to All
SAN MATEO – (29 March 2018) – GoPro, Inc. (NASDAQ: GPRO) has added a new HERO camera to the family. On sale now, HERO is a £199.99, go-anywhere, capture-anything camera that makes it easy to share experiences that would be difficult to capture with a phone.
HERO features a two-inch touch display, is waterproof to 10 metres and is extremely durable, making it the perfect GoPro for kids, adventurous social sharers and travel lovers.
“HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture”, says Meghan Laffey, GoPro’s SVP of Product. “HERO makes it easy to share ‘wow’ moments at a price that’s perfect for first-time users.”
Sharing cool experiences with HERO is simple. It offloads your photos and videos to the GoPro App which creates fun, shareable videos for you – automatically. No more fumbling with your SD card or plugging your camera into a computer. HERO makes it simple.
HERO is available today at retailers around the world and on GoPro.com. Key features include:
- Award-Winning Image Quality: HD Video (1440p60 and 1080p60) and 10 MP photo performance
- Two-Inch Touch Display: Using HERO is as easy as using your phone thanks to its touch display
- Voice Control: Tell HERO to start and stop recording, take a photo, turn off and more
- Waterproof + Extremely Durable: Waterproof up to 10 m and designed go everywhere your smartphone can’t
- Video Stabilisation: HERO features video stabilisation that helps smooth out the shakes
- Smartphone Compatible: HERO offloads your photos and videos to the GoPro App which creates fun, shareable videos for you – automatically
- Body and Gear Mountable: Compatible with 30+ GoPro mounting accessories
To learn more about the entire GoPro line-up, including the £399.99 HERO6, £299.99 HERO5, £199.99 HERO and £649.99 Fusion 360° camera, visit GoPro.com. To see our new video announcing HERO, visit our news page.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world celebrate and share itself in immersive and exciting ways.
GoPro, HERO, Karma, Quik, QuikStories and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by GoPro is under licence. All other trademarks are the property of their respective owners.
For more information, visit www.gopro.com. GoPro users can submit their photos, raw clips and video edits to GoPro Awards for social hype, GoPro gear and cash prizes. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube and GoPro’s blog, The Inside Line.
