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Pure launches ‘Pure Stream’ - Wirelessly play music and radio from your handheld iOS or Android device on a growing range of Pure devices

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London, UK 19th July 2012: Pure, the world-leading maker of wireless music and radio systems, announces ‘Pure Stream'*, which allows the user to wirelessly play music and radio via their Android Smartphone, iPhone, iPod Touch or iPad on a growing range of Pure devices.

Pure Stream is the convenient way of sending music wirelessly from a personal device and enjoying it in high quality audio through selected Pure wireless music and radio systems including One Flow and the new Sensia 200D Connect. Pure Stream is coming soon to Contour 200i Air through a software update and new products will be added to the range in the following months.

Accessed via the free Pure Lounge Android or iPhone App, Pure Stream allows users to stream unlimited music via Pure Music**, music stored on their personal device and a world of internet radio and on-demand content (podcasts, listen again programmes and ambient sounds).

Colin Crawford, Pure's director of marketing, says: "Some day we'll wonder why we ever had to physically connect devices. We already have a strong Airplay roadmap for 2012, but Pure Stream delivers similar convenience when playing from a Smartphone to compatible Pure wireless music and radio systems. Pure Stream is just the tip of the iceberg when it comes to Pure's vision for the digital home, so expect to see more wireless streaming announcements from us later this year!" 

Pure Stream is available now*** and is free to users. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

* Pure Stream is based on DLNA (Digital Living Network Alliance) technology. ** Pure Music is Pure's cloud-based on demand music service and is available to users in the UK for a monthly subscription of £4.99, with an international roll out to follow during 2012

***To enable Pure Stream, users will need to update the Lounge App on their Android or iPhone (the Pure Lounge iOS App has been submitted to the Apple App store and will go live within the next few days) and One Flow and Sensia 200D Connect will receive an automatic software update. A software update for Contour 200i Air is coming soon.

About Pure

Pure is the world's leading manufacturer of wireless music and radio systems, the world's leading supplier of digital radios, and the creator of the Evoke-1S, the world's most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal (www.thelounge.com). Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure's products are assembled with the environment in mind and at ethically audited facilities. Pure is part of the Imagination Technologies Group. See www.pure.com.