Intel Express chipset with Intel High Definition Audio and support for Dolby surround sound technologies
Dolby Unveils PC Entertainment Experience Initiative for Systems Integrators
New Dolby “Board Supports” logos make it easy for systems integrators to promote PCs built with mainboards that feature Dolby surround sound technologies
San Francisco, October 16, 2005—Dolby Laboratories (NYSE: DLB) announced today that it has expanded its Dolby PC Entertainment Experience program to include systems integrators. By displaying specially designed “Board Supports” logos, systems integrators can now leverage the value add that consumers associate with the Dolby brand name to their specific PC configurations. Qualifying systems feature mainboards built on the Intel Express chipset with Intel High Definition Audio and built-in support for Dolby surround sound technologies.
As part of the PC Entertainment Experience program, Dolby already works directly with PC manufacturers and mainboard vendors, and is now extending its reach to the systems integrator community. In order to reach systems integrators as part of the PC Entertainment Experience program, Dolby offers information, marketing materials, program collateral, and logos.
“Intel recognizes that systems integrators represent a significant supply channel for the PC industry,” said Bill Leszinske, Director of Consumer Client Marketing and Planning of Intel’s Digital Home Group. “Intel is pleased to be working with Dolby to ensure that PC users who buy systems via this channel will know which PCs are equipped with a mainboard that supports Dolby audio capabilities for an enhanced surround sound entertainment experience.”
Personal computers featuring the Board Supports Dolby logo can deliver the most advanced set of Dolby audio capabilities. With support for up to 7.1 channels of surround sound, these PCs enable a great entertainment experience for consumers who access and store an abundant amount of digital content on their PCs, from music to movies to games. The Dolby suite of technologies combines advanced audio rendering with flexible controls to give consumers the power to customize their own listening preferences.
These PCs, provided by systems integrators and built in conjunction with the Dolby PC Entertainment Experience program, will feature the Board Supports Dolby Master Studio or Board Supports Dolby Home Theater logo on the exterior of the system.
“We recognize that systems integrators play an important role in supplying advanced PC systems. We’ve created a turnkey program that makes it easy for them to participate and create next-generation platforms with rich surround sound capabilities,” said Greg Rodehau, Director, PC Business Unit, Dolby Laboratories. “Identification that a system features a mainboard that supports Dolby technologies gives PC users confidence that they can tailor their listening experience to suit their digital content, ambience, audience, and environment.”
Since the launch of Dolby’s PC Entertainment Experience program, mainboard manufacturers have shown broad support. Designed for Dolby Home Theater and Designed for Dolby Master Studio mainboard offerings from Abit, Asus, Gigabyte, Intel, and MSI feature Dolby technologies including Dolby Digital EX, Dolby Digital Live, Dolby Pro Logic IIx, Dolby Headphone, and Dolby Virtual Speaker.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Dolby, Pro Logic, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Home Theater and Master Studio are trademarks of Dolby Laboratories. Intel is a registered trademark of Intel Corporation or its subsidiaries in the United States and other countries. S05/16751 DLB-G
Certain statements in this press release, including statements regarding the performance and capabilities of Dolby Home Theater and Dolby Master Studio technologies, the potential benefits that manufacturers and consumers may derive from the incorporation of these technologies into PCs, and the anticipated market acceptance of these technologies, including by systems integrators, are "forward-looking statements" that are subject to risks and uncertainties. These risks and uncertainties, which could cause the forward-looking statements to differ materially from anticipated results, include, without limitation, risks associated with building systems integrators, customer and consumer acceptance of and demand for PCs with high-quality sound capabilities in general, and for Dolby Home Theater and Dolby Master Studio technologies in particular; risks associated with successfully incorporating Dolby technologies into PCs; rapid changes in technical requirements for the PC sound technology market and for high-quality audio technologies generally; risks associated with having Dolby technologies adopted as industry standard technologies; competition risks, and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including its quarterly report on Form 10-Q, filed with the SEC for the quarter ended July 1, 2005. Dolby disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.