PRESS RELEASE
Enhanced performance, new user interface, USB recording and cloud-based music streaming
International CES 2012, Las Vegas, USA, 10th January 2012: Pure - the world leading maker of wireless music and radio systems - reveals Sensia 200D Connect, the enhanced follow-up to the multi award-winning Sensia, the world's first wireless music system with a large high-resolution, capacitive colour touchscreen and advanced user-interface.
At an SRP of £249.99, the PURE Sensia 200D Connect delivers upgraded performance, room-filling audio and one touch and timed USB recording, and a host of additional features. It will be available in the UK within the first quarter of 2012 but is being exclusively previewed at the International CES 2012 show in Las Vegas from January 10-13th.
A fully featured wireless music and radio system, Sensia 200D Connect uses Wi-Fi technology to allow users to stream a wide range of audio including millions of songs through Pure Music*; music stored on a home computer or network storage device; tens of thousands of internet radio stations and hundreds of thousands of podcasts and on demand programmes; a wide range of ambient and natural sounds, as well as digital and FM radio.
Pure Music, Pure's cloud-based on-demand music service and Pure Tag, a unique, free, tagging service, are seamlessly integrated into the Sensia 200D Connect. Pure Music allows subscribers to discover, explore and listen to millions of music tracks for a monthly subscription of £4.99, and keeps the user's favourites and playlists synchronised across Pure's range of wireless music systems, PCs, Macs and smartphones/tablets running the free** companion iOS or Android Pure Lounge App. Pure Tag is a free service that allows users to bookmark tracks they hear on the radio, and subsequently explore around those tracks via the powerful search and recommendation facilities of the PURE Lounge (www.thelounge.com), to discover more about the artists and their back catalogue, podcasts, or even branch out and discover similar and related artists.
While listening to their soundtrack of choice, the user can interact with the sophisticated colour touchscreen interface on Sensia 200D Connect, which is fast and smooth. Users can view weather reports or station slideshows***, engage with Twitter and Facebook, keep up to date with selected RSS feeds or use the large colour screen to view photos stored locally or via Picasa.
Sensia 200D Connect supports instant and timed recording of live internet and digital radio to USB memory stick****. For instant recording, the user simply needs to touch the ‘record' button on the touchscreen or use the dedicated ‘record' button on the matching remote control. There are also multiple timers enabling the user to set Sensia 200D Connect to record up to three different regular programmes. Recordings can be played back on the Sensia 200D Connect and it is also possible to play recorded content back on Pure's Highway 300Di in-car digital radio and audio adapter and the Sirocco 550, Pure's internet-connected micro hi-fi system.
Sensia 200D Connect will bring music to life using the latest technology and Pure's heritage of audiophile tuning. Delivering 30W RMS of digital sound via DSP tuned high efficiency class-D amplifiers and in-house custom designed full-range speakers for accurate timbre and detail resolution, Sensia 200D Connect has impressive stereo separation and completely immersive, room-filling sound. Sensia 200D Connect has both bass and treble control for users to set up the audio to their own preferences.
Sensia 200D Connect is destined to be a central feature of any room with a distinctive, elliptical shape and comes in striking black or white versions. A moulded stand is supplied, which allows the user to angle the radio to an optimum viewing position and a matching remote control completes the look.
Other features include an input for an iPod/MP3 player; two fully featured alarms; countdown timer; sleep timer and a headphone socket. Add the optional rechargeable Pure F1 ChargePAK to listen to internet content anywhere within range of the Wi-Fi network or to digital and FM radio when further afield.
Sensia 200D Connect is also part of the EcoPlus programme, a statement of Pure's ethical philosophy and ongoing commitment to looking after the environment. All Pure products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.
Sensia 200D Connect will be available in the UK during the first quarter of 2012 at just £249.99 (SRP) from all good retailers. For more information, please visit www.pure.com, www.thelounge.com or call 0845 1489001.
*Pure Music is coming soon to users in the UK for a monthly subscription of £4.99, with an international roll out to follow during 2012; the Pure Lounge iPhone and Android App will support the service from the moment it goes live. People can register their interest at www.thelounge.com/puremusic
**App is free for a limited period
***depending on the broadcaster
****Recording duration depends on the capacity of the USB stick
About Pure
Pure is the world's leading manufacturer of wireless music and radio systems, the number one supplier of digital radios in Europe and Australia, and the creator of the Evoke-1S, the world's most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal (www.thelounge.com). Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.
