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Sonic Emotion GAINS CES INNOVATIONS 2012 DESIGN AND ENGINEERING AWARD

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PRESS RELEASE

Las Vegas, NV January 8, 2012 - Sonic Emotion Absolute 3D today announced that it has been named an International CES Innovations 2012 Design and Engineering Awards Honoree for its 3D audio chip solution, SE-W58-II 3D sound processor in the category of Embedded Technologies.  Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories.

Sonic Emotion enables an enormous, yet, perfectly balanced 3D audio sound field by instantly enlarging the listening area to the entire room accentuated with outstanding clarity which allows for an amazing customer experience. Sonic Emotion Absolute 3D gives all listeners an immersive 3D sound experience from a single device - regardless of their positioning in the room, device location and room dimensions - using any input format. Listeners can listen to their favorite music, movies, and games the way its meant to be heard.

- Easy to use plug & play

- No additional cabling, no speaker setups

- Any input, even stereo = 3D sound output

- True 3D sound immersion from a single device. Everywhere.

"In todays market with TVs becoming thinner and thinner, the natural progression of a growth and push in sound bars is driving demand, and our Absolute 3D solution is becoming a choice of vendors globally to provide the best listening experience in the market today said CEO of Sonic Emotion, Rajeev Kapur. In addition to sound bars we are seeing further adoption of our Absolute 3D technology into devices such as docking stations, towers, devices with AirPlay and other wireless devices by manufacturers that want to provide a phenomenal solution to their customers."

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world's largest consumer technology tradeshow, and have beenrecognizing achievements in product design and engineering since 1976. The Best of Innovations honor is awarded to the products with the highest judges' scores and will be featured in the Innovations Design and Engineering Showcase at the 2012 International CES.

Sonic Emotion Absolute 3D listening experience will be demonstrated at the 2012 International CES, which runs January 10-13, 2012 in Las Vegas, Nevada at the LVCC, South Hall 1 - Booth 20427. Honorees will also be displayed at CES Unveiled: the Official Press Event of the International CES from 4-7 p.m. on Sunday, January 8 in the Venetian Ballroom of the Venetian, as well as, Tuesday, January 10 in the Venetian Ballroom at 11:30 for a 15 minute presentation.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities
  • The product's intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2012 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About sonic emotion Absolute 3D

Leading the world in 3D sound entertainment, sonic emotion Absolute 3D is the listening experience with its groundbreaking audio solutions, which epitomize performance and simplicity and enable sound in previously unheard dimensions. After its success in designing and installing state-of-the-art 3D sound systems in large venues, sonic emotion applied its expertise in the field to offer a scaled down version of the technology to meet the demands of consumers alike. For more info check out www.sonicemotion.com.