PRESS RELEASE
- Tamsin Egerton launches film-inspired train to celebrate arrival of Sky Movies on Sky Go
- Sky Go Movies Express to travel between London and Birmingham this December to ease Christmas commuting woes
- Fans can secure their free seats today from skymovies.com/Express
Today Tamsin Egerton unveiled a unique travel experience for this Christmas season as she launched the Sky Go Movie Express - a film-inspired themed train to celebrate the arrival of live and on demand Sky Movies channels on the Sky Go service.
New research from Sky reveals 37% of people surveyed find travelling at Christmas one of the most stressful things about the festive season, second to Christmas shopping (45%) and ahead of cooking Christmas dinner (16.5%). The research also found that being delayed when travelling (63%) is the nation's biggest bugbear about Christmas.
With almost 80% of Brits travelling for up to 10 hours to visit friends and family for Christmas, the Sky Go Movies Express is launching to help ease festive travel woes. En route all those travelling will have iPads and laptops to watch the movies of their choice from the Sky Movies line-up on Sky Go, which enables people to watch films on demand whenever and wherever they want.
Sky is offering film fans free tickets for travel between London Euston and Birmingham New Street on December 22nd whileenjoying a little movie magic on the way. Passengers we able to sit in four classic train carriages, each given a movie makeover inspired by titles that will air on Sky Movies this December. Lucky film fans will have the unique opportunity to take a seat in snowy Narnia, enjoy Mary Poppins' Victorian London or be transported back to the 1940s in the elegant surroundings of Christmas classic ‘It's a Wonderful Life' and Oscar®-winning ‘The Kings Speech'.
Ian Lewis, Director of Sky Movies comments "We are delighted to offer such a unique and exciting experience to film fans this Christmas. The addition of Sky Movies on demand to Sky Go means customers can enjoy the great selection of films available this Christmas on Sky Movies whenever and wherever they want. We hope the new service will ease journeys across the UK for travellers this Christmas as they sit back and relax to enjoy their favourite movies on the go on their laptop, iPhone or iPad."
The Sky Go Movies Express will depart from London Euston station on the morning of the 22nd December and travel to Birmingham New Street. The return journey will depart after 7pm on the same day. Tickets are completely free.
What: The Sky Go Movies Express, hosted by Sky Go
Where: The train will depart from London Euston station on the morning of the 22nd December and travel to Birmingham New Street. The return journey will depart after 7pm on the same day
Cost: The Sky Go Movies Express is free of charge and open to the general public. Spaces are limited. For more information and to apply for tickets visit skymovies.com/Express
For more information on Sky Go visit www.sky.com/skygo.
Research
The research for Sky was carried out by Opinion Matters between 24th November 2011 - 28th November 2011.
Sample: 1000 UK adults
About Sky
Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland, reaching almost 10.3 million homes. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Arts is the UK's only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in television news. Sky also works with dozens of other broadcasters on the satellite platform, online and on mobile. Sky is now leading the UK into the age of high definition television with Sky+HD and launched Europe's first 3DTV channel, Sky 3D last October. The company has also been the UK's fastest-growing broadband and home phone provider over the past four years.
About Sky Go
Sky Go will give customers yet more control and choice over how, when and where they enjoy Sky. Each Sky home will be entitled to register up to two devices, through which they can enjoy access to live channels and selected on-demand content.
On mobile and tablet devices, customers will be able to access all five Sky Sports channels, ESPN and Sky News, with further channels to be added over time.
On laptops and computers customers will be able to access more than 30 live channels, including all five Sky Sports channels, Sky Movies, Sky News, Sky 1, Sky Atlantic, Sky Arts, MTV, Disney, G.O.LD, Nickelodeon, NatGeo, History, Eden and ESPN, supported by an extensive library of on-demand content.
Sky Go will is available to non-Sky TV customers, with monthly subscriptions priced from £15-£40. Sky will also remain available on Xbox and Fetch TV, but will rebrand simply as Sky (currently Sky Player).
About Sky Movies
Sky Movies is Europe's largest in-home movie service providing a fantastic range of movies to its customers. The service provides viewers with over 450 different films a week including 5 premieres every Friday - more than a year before they appear on terrestrial TV.
Offering UK television's widest choice of films, from cult indiecinema to the biggest blockbusters and 550 titles in HD every month, Sky Movies gives customers choice and flexibility over what they watch, when and how - whether on TV, on PC or mobile.
As part of your subscription, Sky Movies is available on demand via Sky Anytime+ which gives customers access to hundreds of additional movies via a broadband connection directly to an enabled Sky+HD box. Sky Movies can also be watched on the move on your laptop, iPad or phone with Sky Go. A host ofbenefits are available to Sky Movies customers including free tickets to preview screenings across the UK.
For more information visit www.skymovies.com or sky.com
For regular updates check out Sky Movies on Facebook (www.facebook.com/skymovies) and on Twitter (@skymovies_com).
