CREATIVE INTRODUCES SOUND BLASTER AUDIGY LS

A Powerful Audio Upgrade For Desktop Users Seeking Quality & Value

Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, today announces the Sound Blaster Audigy(tm) LS internal sound card. Available from October and costing £59.99inc VAT, the Audigy LS is compatible with both digital and analogue speaker systems and delivers high fidelity 24-bit/96kHz recording and playback at up to 100dB SNR.

"This card addresses the audio quality issue that faces many PC buyers," explains Darragh O'Toole, European brand manager for audio with Creative. "Many systems are sold with generic audio that's built to a price. They don't give good results and disappoint the user who wants to enjoy music and games. The Sound Blaster Audigy LS delivers a great-value alternative that's built around our Audigy processor to ensure really impressive performance."

In addition to providing 5.1 surround sound, the Sound Blaster Audigy LS supports Dolby Digital and EAX Advanced HD (EAX 3.0) to ensure high-quality immersive impact in gaming and movies, as well as outstanding results with MP3 and CD content. It comes with CMSS, the utility that enables the user to up-mix stereo content to 5.1 surround sound and Creative MediaSource, the comprehensive program that makes it easy for users to rip MP3 tracks, create and manage their music library and burn their own CDs.

"This is the ideal card for desktop PC users seeking an excellent value upgrade and performance boost to 5.1 surround in music, games and movies," he adds. "It offers realistic and immersive 3D positional audio, while the purity and clarity of its output confirm it as a superior solution for the user in search of a real improvement in PC sound."

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About Creative Labs:
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Jukebox Digital Audio Player. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are based in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. A fully fledged European operation was put in place by General Manager Michael Sullivan, with sales offices in France, Spain, Portugal, Italy, Germany, UK, Benelux, Denmark, Sweden and Poland. Creative's European Operations and Technical Centre (EOTC) facility is based in Dublin, Ireland. The EOTC acts as the central hub to Creative Labs' European business, providing an efficient localised and customised product supply for the European market and customer support to complement sales office activities in several countries. The European operation currently employs around 400 staff.

For further information, visit http://www.europe.creative.com