PURE Reaches 3,000,000th Digital Radio Landmark

London, UK, 30th November 2009: PURE – a world leading radio maker – announces that it has reached the three million unit milestone in its sales of digital radios worldwide. It took six years to get to the one million mark which was announced in December 2006, and only three years to triple that figure to three million today.

A product of a British company, using British engineering and sold around the world, PURE’s three millionth radio is an important milestone for the digital radio industry as a whole.

PURE’s progress during the last year-and-a-half has been fueled by several key product launches. EVOKE Flow was PURE’s first digital and internet-connected radio which quickly became the best selling product within its category in the UK and the ONE family of radios*, which launched in 2008, has consistently been the best selling portable digital radio range in the world.

PURE has also experienced powerful growth internationally over this period with a successful launch in Australia and over 50% market share in Switzerland. Further international launches are planned for France and the USA in the coming months.

Other key achievements include PURE’s Highway in-car digital radio adaptor, which became the second best selling car audio product in 2008 and of course the launch of Sensia, the world’s first visual radio with large colour touchscreen and advanced user-interface.

Paul Smith, general manager, PURE says: “PURE has consistently delivered firsts in the digital radio market. We were the first manufacturer to sell half a million digital radios, then one million, and now we’re the first to sell three million. We’d like to take this opportunity to thank the thousands of retail stores that stock PURE radios and, of course, all PURE radio owners. PURE’s drive in the growing digital radio market continues with an ongoing strong roadmap for 2010 and beyond.”

Tony Moretta, chief executive, DRDB (Digital Radio Development Bureau) says: “This is a yet another milestone for digital radio and we congratulate PURE and its parent company, Imagination Technologies. They have pioneered digital radio in the UK and have consistently produced innovative, high quality products creating a new and trusted consumer electronics brand in an incredibly short period.”