PURE launches its most affordable “Works with iPhone” radio

London, UK, 27th October 2009: PURE – the world’s leading radio maker – presents Siesta iDock, its most affordable “Works with iPhone” DAB bedside radio available at an SRP of just £89.99.

Siesta iDock is a stereo DAB/ DAB+*/ FM clock radio with iPod and iPhone dock, which is fully compliant with Apple’s “Made for iPod” and “Works with iPhone” programmes. Track and ‘now playing’ information is displayed on the Siesta iDock screen and users can control their iPod/ iPhone via the radio. Siesta iDock is compact, but sounds great and includes: A large auto-dimming display; four quick-set alarms; sleep and snooze timers and 15 DAB/FM presets.

Siesta iDock also features the PURE PowerPort which provides power for USB accessories such as mobile phone chargers, reading lights, bedside fans and cup warmers, solving the problem of having insufficient power points next to the bed.

Siesta iDock is a strategic extension of the hugely successful Siesta bedside radio creating, along with Siesta Flow, a compelling family of affordable bedside radios with distinct feature sets. It also significantly improves on the audio with digital amplifiers and custom-wound stereo speakers.

Siesta iDock is part of EcoPlus™, PURE’s ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.