London, UK, 13th November 2008: PURE – the UK’s leading radio manufacturer – presents the EVOKE Mio, a luxurious DAB/FM portable radio in a collection of ‘on-trend’ colours that will look and sound great in both contemporary and traditional homes.
Based on the multi award-winning and iconic EVOKE-1S, EVOKE Mio comes in five striking colours – chilli, chocolate, moss, candy and midnight – with a two-tone leather and cream suede effect finish.
For those looking to achieve eco chic at home, EVOKE Mio is the perfect finishing touch. It is the eighth PURE radio to receive an Energy Saving Recommended accreditation from the Energy Saving Trust. Products endorsed by the scheme have to satisfy an independent endorsement panel of experts, and have to meet strict energy efficiency criteria which means they are not only better for the environment but are also cheaper to run. EVOKE Mio is also part of PURE’s EcoPlus™ range. EcoPlus sets standards within PURE for: reduced power consumption, use of packaging materials from recycled and sustainable sources, reduced packaging size and use of components with minimised environmental impact.
EVOKE Mio is the perfect radio to take out and about thanks to its integrated, rechargeable battery pack with up to 24 hours of battery life per charge. It also has an input for an iPod/MP3 player.
Packed with features, EVOKE Mio has an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls. Mio has an input for an iPod/MP3 player, Intellitext® and textSCAN™ for pausing and controlling scrolling text and storing information for browsing at a later date, an alarm and kitchen timer and 30 presets.
EVOKE Mio will be available at £149.99 (SRP) in time for Christmas from all good stockists. Please visit www.pure.com or call 0845 1489001 for more information.
