PRESS RELEASE
Berlin, 30 August 2018– Sharp, one of the world’s leading electronic companies and a pioneer in flat-screen TVs, introduces four new 4K Ultra High Definition Smart LED TV models with big screens at the start of IFA 2018.With new 60‘‘ and 70“[1]models, Sharp adds two sizes to its already broad portfolio. The sleek devices impress not just by exceptional image quality but also by their built-inHarman Kardon®sound system and their elegant design.
Sharp already offers a wide range of 40“ to 65“[2] Ultra HD LED Smart TV devices. The four new models round off the brand portfolio at the upper end, now offering a comprehensive range to fit living rooms of any size.
Big, bigger, 70" – LC-70UI9362E and LC-70UI7652E
The new 70” LC-70UI9362E and LC-70UI7652E models are the largest 4K Ultra HD LED Smart TVs from Sharp’s European portfolio, and both are set to delight consumers with their excellent image quality and elegant design.
The LC-70UI9362E features Edge LED backlighting, which forms a line around the rim of the screen to spread the light evenly. This leads to a razor thin display which measures just 9.2mm.
On the other hand, the LC-70UI7652E includes Direct LED lighting. This allows local dimming, which controls the LEDs individually to ensure a high contrast ratio.
The LC-70UI7652E and LC-70UI9362E are available from October 2018 at a recommended retail price of EUR 1,499 and EUR 1,799 respectively.
A little smaller – LC-60UI9362E and LC-60UI7652E
Sharp’s new range of 60" Smart TVs – the LC-60UI9362E and LC-60UI7652E –also include stunning 4K Ultra-HD image quality. Customers can choose between Edge LED backlighting in the LC-60UI9362E and Direct LED in the LC-60UI7652E.
The LC-60UI7652E and LC-60UI9362E are also available from October 2018 at a price of EUR 899 and EUR 1,099 respectively.
Sharp’s new TVs are all characterised by excellent image quality. With resolutions four times better than ordinary HD, each of the new models features high precision of detail and depth of field, as well as brilliant colour reproduction, brightness and extended colour range. The integrated upscaling feature extrapolates HD content to 4K resolution, whilst all the models support Smart TV with pre-installed apps. Android mobile devices can be connected wirelessly, and a built-in triple tuner can receive programmes via cable, satellite or aerial.
A further highlight of all four models is the Harman Kardon®sound system, which creates a cinematic audio experience with superior dynamics, exceptional accuracy, and vivid sound reproduction. In addition, audio formats Dolby Digital™ and Dolby+™ are supported.
The models come with a wide array of connectivity: integrated CI+ port, 3 HDMI inputs for various external devices, 2 USB inputs, which enable reception of 2160p @ 60Hz signals, DVB-T2 HD (video codec H.265/HEVC, MPEG4 compatible), and SD card reader with 4K content support. Built-in HDR+ technology offers better contrast and bigger brightness compared to traditional TV sets and Wide Colour Gamut (UI9 series) provides much better colour reproduction.
About Sharp
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. Sharp sets its business vision as “Changing the World with 8K and AIoT.” 8K technology creates images that reveal a world beyond our everyday reality and gives birth to thrilling new discoveries. AIoT connects people and society through artificial intelligence and IoT technology. Being the origin of countless innovations, through these ideas, Sharp will continue to revolutionize the world. Sharp Corporation employs 52,548 people around the world (as of June 30, 2018) and recorded consolidated annual sales of 2,427,271 million yen for the fiscal year ended March 31, 2018.
For more information, please visit: www.sharpconsumer.eu
[1] Corresponds to a display diagonal of 153 cm or 178 cm respectively.
[2] Corresponds to a display diagonal of 102 cm or 165 cm respectively.
