More Murdoch comments
Murdoch wasn't finished on the subject of paid subscriptions online: "The business model has to change rapidly to ensure that our journalistic enterprises return to their old margins of profitability. The extent of the downturn has only increased the drum-beat for change," he said
"Classified advertising revenues will never again reach the levels that print once offered. Quality journalism is not cheap and an industry that gives away its content is simply cannibalising its ability to produce good content."
"The increase we've seen in our Wall Street Journal subscriptions since we acquired it proves to me that the market is willing to pay for that quality. We intend to be platform neutral but never free."
We would like to know what you think of this development. Do you think paid subscription is the future for online content or will people never be prepared to pay for what they're used to getting for free? Let us know in the HEXUS.community discussion forums.
