Prediction round-up
Joe Cross, marketing manager at Kelkoo said: "From Hollywood to Silicon Valley, Ollie's discerning tentacles know no bounds and his mystic insight into which products are set to sink or swim this Christmas are certainly set to add spice to the sales race over the festive period.
"Increased demand for the hottest products in the run up to Christmas may result in shortages as pressure is put on the supply chain and retailers still remain conservative about the amount of stock they are prepared to hold," he added.
Ollie has considerately made individual predictions for different European countries, deciding the X Factor winner for the UK, deciding the iPhone vs iPod Nano challenge in Italy, board game choice in Germany and whether the SanDisk Sansa Fuze or the iPod touch will be the biggest holiday hitter in the Netherlands. For Denmark and Spain he has made a call on the smartphone wars as Apple's iPhone 4 competed against the Nokia N8.
Here is a table of Ollie's predictions.
Interested fishy-fans can see Ollie in action on Kelkoo's dedicated website.