Growing pains
The latest figures on the US mobile phone market from comScore reveal Android continues to hover up smartphone market share on the other side of the pond, with BlackBerry once more the big loser.
For the quarter to the end of May 2011 Android accounted for, on average, 38.1 percent of the smartphone market - a 5.1 point increase on the previous quarter. At this rate Android may account for half of the US market by the end of the year. While Apple managed to grow its own share a bit too, RIM lost 4.2 points more of market share.
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Top Smartphone Platforms |
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|
|
Share (%) of Smartphone Subscribers |
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|
Feb-11 |
May-11 |
Point Change |
|
|
Total Smartphone Subscribers |
100.0% |
100.0% |
N/A |
|
|
33.0% |
38.1% |
5.1 |
|
Apple |
25.2% |
26.6% |
1.4 |
|
RIM |
28.9% |
24.7% |
-4.2 |
|
Microsoft |
7.7% |
5.8% |
-1.9 |
|
Palm |
2.8% |
2.4% |
-0.4 |
In the period covered 234 million Americans used a mobile device, 76.8 million of which (32.8 percent) had a smartphone. For all phones the Koreans continued to dominate, while Apple gained share, mainly at the expense of Motorola.
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Top Mobile OEMs |
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|
|
Share (%) of Mobile Subscribers |
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|
Feb-11 |
May-11 |
Point Change |
|
|
Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
|
Samsung |
24.8% |
24.8% |
0.0 |
|
LG |
20.9% |
21.1% |
0.2 |
|
Motorola |
16.1% |
15.1% |
-1.0 |
|
Apple |
7.5% |
8.7% |
1.2 |
|
RIM |
8.6% |
8.1% |
-0.5 |
Here's what US phone owners used their phones for.
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Mobile Content Usage |
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|
|
Share (%) of Mobile Subscribers |
||
|
Feb-11 |
May-11 |
Point Change |
|
|
Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
|
Sent text message to another phone |
68.8% |
69.5% |
0.7 |
|
Used browser |
38.3% |
39.8% |
1.5 |
|
Used downloaded apps |
36.6% |
38.6% |
2.0 |
|
Accessed social networking site or blog |
26.8% |
28.6% |
1.8 |
|
Played Games |
24.6% |
26.9% |
2.3 |
|
Listened to music on mobile phone |
17.5% |
18.6% |
1.1 |
Incidentally, comScore has also published a study into general Internet use in Europe. Here's what we surfed.
|
Top 30 Properties in Europe by Total Unique Visitors (000) |
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|
Properties |
Total Unique Visitors (000) |
Total Pages Viewed (MM) |
Average Minutes per Visitor |
|
Total Internet : Total Audience |
366,862 |
1,009,540 |
1,605.2 |
|
Google Sites |
333,436 |
99,147 |
188.6 |
|
Microsoft Sites |
270,859 |
27,218 |
193.0 |
|
Facebook.com |
240,010 |
139,769 |
326.0 |
|
Wikimedia Foundation Sites |
161,311 |
2,449 |
13.0 |
|
Yahoo! Sites |
141,054 |
9,682 |
73.9 |
|
eBay |
107,689 |
14,324 |
59.5 |
|
Amazon Sites |
91,475 |
2,658 |
15.9 |
|
The Mozilla Organization |
78,079 |
493 |
7.3 |
|
VEVO |
77,670 |
774 |
11.8 |
|
Apple Inc. |
69,872 |
514 |
4.8 |
|
Mail.ru Group |
69,005 |
31,990 |
315.1 |
|
AOL, Inc. |
64,278 |
1,664 |
28.5 |
|
Glam Media |
63,892 |
937 |
11.5 |
|
Viacom Digital |
56,952 |
537 |
10.4 |
|
Ask Network |
56,945 |
526 |
4.1 |
|
Yandex Sites |
55,720 |
7,817 |
64.7 |
|
Dailymotion.com |
53,936 |
755 |
14.3 |
|
WordPress |
52,269 |
430 |
5.3 |
|
VKontakte |
52,123 |
38,151 |
496.7 |
|
CBS Interactive |
51,950 |
538 |
8.9 |
|
Adobe Sites |
48,473 |
229 |
3.3 |
|
Axel Springer AG |
48,162 |
1,851 |
17.3 |
|
Orange Sites |
41,138 |
4,609 |
62.0 |
|
NetShelter Technology Media |
40,712 |
407 |
6.1 |
|
Deutsche Telekom |
40,290 |
2,501 |
34.1 |
|
Technorati Media |
39,621 |
206 |
3.1 |
|
Twitter.com |
36,877 |
656 |
14.6 |
|
BBC Sites |
34,962 |
1,440 |
34.0 |
|
Schibsted (Anuntis-Infojobs-20minutos) |
34,259 |
5,068 |
77.2 |
|
Skype |
33,817 |
139 |
51.0 |
