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Google calls smartphones ‘the ultimate shopping companion’

by Janani Krishnaswamy on 27 April 2011, 15:59

Tags: Google (NASDAQ:GOOG)

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Smart shopper

A US survey conducted by Google and Ipsos suggests interesting insight into smartphone usage. With nearly 74 percent of smartphone users making a purchase as a result of using shopping apps, Google suggests that online commerce has visualized a sea change over the years.

Interestingly, ‘The Mobile Movement: Understanding Smartphone Users' study reveals that about nine out of ten smartphone searches results in a purchase. Of course this study was commissioned by Google, so perhaps it's no great surprise to see it bigging-up search

About 95 percent of all smartphone users look for local information on their smartphones, while nearly 88 percent of them actually put it to immediate use. 79 percent of them use their phones to compare prices and locate retailers, while 70 percent use their phones even while in the store.

The survey also suggests that cross-media exposure influence smartphone users to a great extent. About 71 percent search following ad exposure, whether from traditional media (68 percent) to online ads (18 percent) to mobile ads (27 percent). Nearly half of those who see a mobile ad seem to react to it. 

Google hopes the findings of the study to have strong implications for businesses and mobile advertisers, however Broadsight's Alan Patrick opines in a funny post that a lot of statistics are useless or completely unbelievable. To make his argument interesting, he substituted the word 'dumbphone' for 'smartphone' throughout the report.

 

 



HEXUS Forums :: 5 Comments

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Smartphones definitely make shopping easier for the end user - particularly with regards to price.

Case in point, last year I needed a new keyboard fairly urgently, so I popped down to my local PC World to pick one up..they are getting more competetive ;)

Spotted they had a Microsoft Sidewinder keyboard and mouse on special offer - still £60 for the KB and £35 for the mouse, but it's worth the money for a quality Microsoft Mouse/KB since none of the competition comes close. Anyway, I decided to do a quick price check first to see if the offer was really a bargain..a quick google later and I found that it was a decent deal, with most places charging £90/£50 respectively.

Top price however was actually PC World themselves - a website offer at £40 and £20 each! I showed this to the guys in store who were having none of it, so, right there in front of them I proceeded to place my order on the website as a reserve and collect, read out the collection code to them and paid my £60 :D

That really upset the store manager but what could he do =)

So yes, smartphones are invaluable when shopping these days, especially for any high value items.
Do you know what my ultimate shopping companion is? It's…….

GOOGLE!
Spud1
Smartphones definitely make shopping easier for the end user - particularly with regards to price.

Case in point, last year I needed a new keyboard fairly urgently, so I popped down to my local PC World to pick one up..they are getting more competetive ;)

Spotted they had a Microsoft Sidewinder keyboard and mouse on special offer - still £60 for the KB and £35 for the mouse, but it's worth the money for a quality Microsoft Mouse/KB since none of the competition comes close. Anyway, I decided to do a quick price check first to see if the offer was really a bargain..a quick google later and I found that it was a decent deal, with most places charging £90/£50 respectively.

Top price however was actually PC World themselves - a website offer at £40 and £20 each! I showed this to the guys in store who were having none of it, so, right there in front of them I proceeded to place my order on the website as a reserve and collect, read out the collection code to them and paid my £60 :D

That really upset the store manager but what could he do =)

So yes, smartphones are invaluable when shopping these days, especially for any high value items.

That's a very cool anecdote. :woowoo:
about nine out of ten smartphone searches results in a purchase

There must be words missing from this statement. It is quite unbelievable.
I have reserve and collect with Jessops on several occaasions while standing in the store. Recently when after a tripod the woman in the store told me there was an offer on and recomended ordering online. Couple of minutes later and I walked out the shop with a new toy.