Paranoid about Android
Of those US consumers thinking of buying a smartphone in the next three months, 17 percent of them think they'll go for an Android-based handset, compared with 20 percent for the Apple iPhone, according to market researcher comScore.
A recent report entitled Android: Crashing the Smartphone Party, looks at the current US mobile environment and reveals that consumer awareness of the Google mobile OS is growing rapidly, thanks mainly to a major Verizon ad campaign for Motorola's DROID (called MILESTONE in the UK).
"With handsets on multiple carriers, from multiple manufacturers, and numerous Android device models expected to be in the U.S. market by January, the Android platform is rapidly shaking up the smartphone market," said Mark Donovan, comScore SVP of mobile.
"While iPhone continues to set the bar with its App Store and passionate user base, and RIM remains the leader among the business set, Android is clearly gaining momentum among developers and consumers."
As you can see from the table below, BlackBerry dominates the American smartphone wish-list accounting for over half of all handsets. No wonder RIM is reporting such healthy earnings. Talking of healthy earnings, you can buy the full report from comScore for just five grand.
|
Intended Smartphone Purchasers |
|
|
Device |
% of Respondents |
|
Blackberry Pearl |
18% |
|
iPhone 3GS |
14% |
|
Blackberry Storm |
13% |
|
Blackberry Curve |
11% |
|
Verizon Droid |
8% |
|
iPhone 3G |
6% |
|
T-Mobile MyTouch |
5% |
|
Blackberry Bold |
4% |
|
Blackberry Tour |
3% |
|
Other Android Device |
3% |
|
Palm Pre |
2% |
|
Other Blackberry |
2% |
|
AT&T Tilt |
2% |
|
T-Mobile G1 |
1% |
|
Palm Centro |
1% |
|
None of the Above |
8% |
