More findings
Travel
- Consumers cited the biggest airline "rip-offs" to be baggage fees (78 percent), additional charges for redemption of miles (76 percent) and first class ticket prices (58 percent).
- 58 percent prefer paying the lowest possible ticket price, sacrificing all amenities like food, blankets, pillows, beverages and headphones.
- Media & Entertainment
- Large scale adoption and usage of digital content services accessed via the PC and mobile phone, with ad-supported models (versus consumer-paid) was preferred almost three to one by respondents globally.
- Interest in mobile video content has more than doubled since last year to 55 percent.
- For both PC and mobile video, over 70 percent of respondents prefer advertising-supported models as opposed to consumer-paid models, representing a huge growth opportunity for the industry.
- Consumers prefer to see advertising before or after a video.
- Consumers listed free high-quality music/videos, discounts to favorite stores and air travel/hotel points as the most desired and attractive incentives.
Retail
- Between 46-50 percent of all shoppers in the U.S. and the UK admitted to switching loyalties to retailers as they shopped across different channels. Overall, most consumers cited price as their primary motivation for change, followed by convenience and product availability.
- Over 75 percent of shoppers cited that they prefer shopping "Online to Store" followed by "Store to Online" (7+ percent) and "Online to Call Center" (3+ percent) across all product categories -- these combinations were nearly identical for U.S. and UK consumers.
Auto
- Consumers are demanding more information and entertainment from their vehicles, as well as increased safety, economy, and environmental responsibility.
- Consumers will expect to purchase or lease a vehicle that comes with flexible access to a diverse "garage" of vehicles.
- Consumers want an automotive experience that matches their lifestyles and lets them move seamlessly from life inside the vehicle to their world outside.
