In true Apple fashion, the American manufacturer of the Mac, iPod, iPhone and iPad has today announced that its celebrity CEO Steve Jobs will deliver a keynote address at the Worldwide Developers Conference in San Francisco on Monday, June 7th at 10am.
The annual Apple event, designed to showcase new technologies for developers, is often preceded by weeks of hype and speculation regarding new products.
For 2010, a new iPhone - now commonly referred to as the iPhone HD - is high on the most wanted list. Having leaked to the media in recent weeks, all signs suggest the fourth-generation device is near completion and ready to be unveiled - with Apple's WWDC, it seems, set to become the stage.
Apple's WWDC announcements will arrive hot on the heels of last week's Google I/O developer conference. Google's announcements - including a new app store, an open video format, an upgraded version of the Android mobile operating system and the all-new Google TV - all arrived as direct competitors to key Apple products, resulting in reports that Google had stolen a march on one of its fiercest competitors.
With Apple expected to respond, a MacForums reader and avid Apple fan Bryan Webster reportedly emailed Steve Jobs to ask "Are google taking the piss? I hope you have some good WWDC announcements to blow them out of the water".
To Webster's surprise, Jobs took the opportunity to respond, claiming with his usual self-assurance that "You won't be disappointed".