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AMD investing heavily to "win the graphics battle" next year

by Mark Tyson on 10 November 2015, 12:06


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AMD has been going through a challenging time, clearly illustrated by its most recent set of quarterly results, headlined by a $197 million loss. That result marked AMD's fourth straight quarter of losses. At the time of those results, just a under a month ago, AMD CEO Dr Lisa Su released an upbeat statement highlighting revenue growth trends, a focus upon company strengths, and upon long term goals.

Now another senior AMD exec is heralding a turnaround, a confident return to profitability for AMD. AMD's EMEA component sales manager Neil Spicer spoke to CRN yesterday, echoing the CEO's drum beat of sticking to company strengths, remaining true to its 'core ethos'.

AMD's EMEA component sales manager Neil Spicer

"I believe we are working with exactly the right customers, and over the last few years we have become much simpler to execute and do business with," said Spicer. Looking forward Spicer said that AMD has to focus on AMD's historical strengths of graphics and in making chips that are attractive enough to be included in the Windows 10 upgrade cycle.

Winning the graphics battle

AMD is going to "invest heavily," asserted Spicer with the purpose of "winning the graphics battle with gaming" and more. The next-generation Zen processor was touched upon in the CRN interview. This processor will help AMD compete in the high end desktop and server markets, thought Spicer.

AMD CEO Dr Lisa Su holds aloft a Radeon R9 Fury X2

Overall it looks like AMD has confidently set sail to deliver on its promises in 2016. Let's just hope it can reach safe harbour by returning to profitability and secure its future, and the future of competition, in the PC CPU and GPU markets.

HEXUS Forums :: 21 Comments

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Interesting, reading between the lines in the Neil Spicer article, it sounds like AMD will be going after OEM again….and for desktop and server.

Can they persuade the likes of Dell to carry them in mainstream products again?
Hope this works out for AMD. Hate the idea of Nvidia being the only player. Innovation will stagnate and prices will rise… Always had a soft spot for them but its hard to recommend them currently.
Can they persuade the likes of Dell to carry them in mainstream products again?

I think the Nvidia premium for Gsync might do them a big favour here. An OEM can put together an AMD variable sync gaming system a lot cheaper than using Gsync.
Going by the Spicer quote: AMD should have already been investing heavily to win the next graphics battles, why should they expect customers to invest heavily if they were not doing the same ?
I really hope they are not just flapping there jaws again and do actually produce a decent product. As next year i'll be looking to replace my gtx 970 to power a VR headset.
Can they persuade the likes of Dell to carry them in mainstream products again?
Dell already carries them in mainstream products.