Notebooks to be judged like washing machines
The key question proof points are supposed to answer for the potential punter is "what do you want to use the machine for?" said Schwarzbach, adding "We feel there's a winning value proposition there."
The chip-maker feels that now that notebooks are becoming as ubiquitous as washing machines, proof points should displace the emphasis currently placed on performance benchmarks, although how realistic that vision is remains to be seen.
AMD says it has three priorities when it comes to proof points, with the first being comparisons within current AMD platform families. Second priority would be against AMD predecessor platforms and last but by no means least, AMD's third priority is to proof point its machines against the competition.
But the firm did acknowledge that the move would probably not go down well with the "vocal minority" of enthusiasts who gave a lot of importance to the speeds and feeds of new machines on the market.
It will certainly be interesting to see if this particular strategy gets a good run on the playing field, or whether it simply gets 'benched'.
