As promised
AMD sent out a newsletter to its channel partners today confirming the price cuts it predicted when it last adjusted prices at the end of August.
The cuts will be effective as of the start of December but the new prices weren't published in the newsletter.
This is no hindrance for HEXUS.channel, however, as it gives us an excuse to pick up the phone to Raj Suman, product marketing director at giant distie Avnet, to get the word on the street.
Asked what he thought the significance of the move was, Suman said: "This strengthens AMD's position in the mid market as it enables it to offer even better bang4buck."
The prices below represent approximate street prices from Suman in the context of the volume sales with which he operates.
| Product | Old price ($) | New price ($) |
| Phenom X4 9950 BE | 186 | 175 |
| Phenom X4 9850 BE | 180 | 165 |
| Phenom X4 9750 | 170 | 154 |
| Phenom X3 8750 | 134 | 124 |
| Phenom X3 8650 | 123 | 104 |
| Athlon X2 6400+ | 102 | 87 |
| Athlon X2 6000+ | 95 | 77 |
| Athlon X2 5600+ | 88 | 70 |
| Athlon X2 5400+ | 78 | 66 |
| Athlon 64 LE-1640 | ~40 | 36.50 |
| Phenom X4 9750B | 224 | 165 |
| Phenom X3 8600B | - | 110 |
| Athlon X2 5400B | - | 71 |
So we're looking at price cuts of 10-20 percent pretty much across the board from AMD. It has consistently stated it is targeting them mid market and it's certainly done that here.
With Intel's Core i7 targeting the enthusiast market AMD clearly sees this as an opportunity to make further inroads into the mainstream desktop space in advance of the launch of its next generation of processor in the new year.
Tell us what you think; do these price cuts make AMD processors more appealing than they did before? Let us know in the HEXUS.community.
