Best known for PC cases and PSUs, Cooler Master has revealed a new channel strategy for the UK centred around a major branding push.
Miodrag Relic, Cooler Master marketing manager, spoke exclusively to HEXUS.channel to reveal its new distie line up, in which Lancashire-based A One Distribution joins incumbents Boston and Realtime while Bosse is dropped.
“Our channel strategy requires partners who are capable of giving us the level of support that we need,” said Relic. “We are engaged in a strong branding strategy and we want to be in a position to provide maximum support for our channel partners via our distributors.”
It's clear that Cooler Master has identified strong channel partners as critical to the success of its strategy. "We're looking for strong, long-term relationships with our partners," said Relic.
As well as pushing the brand through the channel, Cooler Master has been broadening its product portfolio to include external storage and laptop accessories to further increase its profile among PC users.