Winning the digital home
AMD's EMEA head of channel marketing has spoken exclusively to HEXUS.channel to describe AMD's strategy for the channel.
He said “AMD is fighting the battles they can win," and said that he considers its digital home proposition – AMD LIVE! – to be an intrinsic part of its channel proposition and of AMD's future.
“We have observed a trend towards channel splitting, in which the big guys continue to gain but the smallest retailers and resellers are holding their own because they’re diversifying and exploiting local connections,” he said.
“Digital home products are good for smaller outfits as they provide good margin and require a personal, consultative approach to be sold properly."
Full interview: Interview: AMD's Richard Baker
