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Currys & PC World sales spike dramatically as shoppers head online on Christmas Eve and Christmas Day

Tags: DSG International (LON:DXNS)

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PRESS RELEASE

Thursday 26th December, 2013: Currys & PC World have seen record numbers of shoppers clicking onto their websites, snapping up deals and discounts on this year's hottest tech products.

Key statistics below:

  • 16% increase year on year website traffic from the start of the sale (7pm Christmas Eve to 12am Christmas Day)
  • The most popular shopping hour on Christmas Eve: 20:00 - 21:00
  • The most popular shopping hour on Christmas Day: 20:00 - 21:00
  • Most popular (viewed) items on Christmas Eve: LG 42" LED TV, IS413 Portable Speaker, LG Smart 3D LED TV, Galaxy Tab 3
  • Most popular (viewed) items on Christmas Day: LG 42" LED TV, LG Smart 3D LED TV, Pavilion Laptop, Galaxy Tab 3

Jeremy Fennell, E-Commerce Director at Dixons Retail said, "British shoppers are savvier than ever, using Christmas Eve and Christmas Day to get the jump on Boxing Day sales, heading online to take advantage of substantial savings on the latest tech and services such as home delivery and click-and-collect. Each year we see significant increases in traffic to our websites over these two days. 

For the best sale offers head to www.currys.co.uk/sale and www.pcworld.co.uk/sale or visit your local store.

Currys PC World are part of Dixons Retail plc. Dixons Retail plc. is Europe's largest specialist electrical multi-channel retailing and services company. The company's aim is to bring the latest technology at the best prices to our customers combined with great advice and after sales care. The company operates multi-channel businesses in 12 countries, employing 32,000 people.  More than 100 million customers shop with us every year, online and in our c.955 stores.

Currys & PC World Top Christmas Deals

Product

Was

Sale Price

Saving

Zanussi ZWNB6140L 8KG/1400 spin washing machine

£379.99

£249.99

£130

Hoover VT816D22x 8KG/1600 spin washing machine with LED display

£479.99

£279.99

£200

Rangemaster Kitchener KCH90DFFB Dual Fuel Range Cooker

£1399

£999

£400

Daewoo DFF470SW 55cm frost free fridge freezer

£399.99

£229.99

£170

Daewoo DRS30SMI Silver US Style fridge freezer

£599.99

£489.99

£110

Hotpoint FF190AEP 70cm frost free fridge freezer

£899

£499.99

£400

Hotpoint TCFM90C6P 9kg condenser Tumble dryer

£329.99

£229.99

£100

Samsung 60F6300 60" Smart LED TV with Freeview HD

£1499

£999

£500

Panasonic TX-L 50EM6B 50" LED TV 

£799

£499

£300

Sony BDVE4100 3D Smart Blu-ray Home Cinema System 5.1

£379.99

£249.99

£130

Hoover Hurricane Power HP2300 bagless upright cleaner

£199.99

£94.99

Better than half price

Nikon Coolpix S6500 16mp, 12x optical zoom camera with WiFi (red)

£149.99

£89.99

£60

Fujifilm XF1 with retro design, large sensor and ultra-bright lens

£199.99

£129.99

£70

Goji Tinchy Stryder On Cloud 9 On Ear Headphones

£39.99

£24.99

£15

HP Deskjet 2540 Wireless  all-in-one printer

£59.99

£34.99

£25

WD My Passport Ultra 2TB Portable Hard Drive

£129.99

£89.99

£40

Vodafone R206 Pay as you go Mobile Wi-Fi with 2GB data preloaded

£54.99

£29.99

£25