Currys & PC World sales spike dramatically as shoppers head online on Christmas Eve and Christmas Day

PRESS RELEASE

Thursday 26^th December, 2013: Currys & PC World have seen record numbers of shoppers clicking onto their websites, snapping up deals and discounts on this year's hottest tech products.

Key statistics below:

• 16% increase year on year website traffic from the start of the sale (7pm Christmas Eve to 12am Christmas Day)

• The most popular shopping hour on Christmas Eve: 20:00 - 21:00

• The most popular shopping hour on Christmas Day: 20:00 - 21:00

• Most popular (viewed) items on Christmas Eve: LG 42" LED TV, IS413 Portable Speaker, LG Smart 3D LED TV, Galaxy Tab 3

• Most popular (viewed) items on Christmas Day: LG 42" LED TV, LG Smart 3D LED TV, Pavilion Laptop, Galaxy Tab 3

Jeremy Fennell, E-Commerce Director at Dixons Retail said, "British shoppers are savvier than ever, using Christmas Eve and Christmas Day to get the jump on Boxing Day sales, heading online to take advantage of substantial savings on the latest tech and services such as home delivery and click-and-collect. Each year we see significant increases in traffic to our websites over these two days. 

For the best sale offers head to www.currys.co.uk/sale and www.pcworld.co.uk/sale or visit your local store.

Currys PC World are part of Dixons Retail plc. Dixons Retail plc. is Europe's largest specialist electrical multi-channel retailing and services company. The company's aim is to bring the latest technology at the best prices to our customers combined with great advice and after sales care. The company operates multi-channel businesses in 12 countries, employing 32,000 people.  More than 100 million customers shop with us every year, online and in our c.955 stores.

Currys & PC World Top Christmas Deals