PRESS RELEASE
21 April 2010 - Sky today announces details of significant enhancements to its broadband services from 1st June this year. To make customers' broadband choices easier & offer the maximum value, Sky will have just two broadband options for Sky TV customers, both offering up to 20Mb download speeds (or effectively as fast as their lines can reliably go).
- - Sky Unlimited will offer Britain's best value truly unlimited service at just £7.50 a month for Sky TV customers with Sky Talk. It comes with no usage caps, fair use policies or traffic management, making it ideal for those who want the freedom to download emails, photos, TV programmes, movies and games. It's also ideal for those who want to access live and on-demand TV through Sky Player.
- - For those interested in basic internet browsing, Sky Everyday Lite will be free for Sky TV customers with Sky Talk and offers up to 20Mb download speeds with a two gigabyte usage allowance.
The two new packs offer customers the most competitively priced broadband services of their kind. Unlike some ISPs, Sky does not reduce the speeds customers enjoy on its broadband network at busy times of the day.
Delia Bushell, Sky's Director of Broadband & Talk: "Sky is transforming the broadband marketplace again, by providing Britain's best value up to 20Mb truly unlimited broadband service and the UK's only free, up to 20Mb service. With these new products, our customers have a very simple choice to make based on how much they use the internet, with peace of mind that they are getting a high quality, reliable service. Unlike some other ISPs, Sky promises not to slow down the speed customers enjoy on its network at peak times, and in terms of usage, Sky's unlimited service really means unlimited."
- - New, enhanced product offering sees all Sky Broadband network area customers getting speeds of up to 20Mb - effectively as fast as their lines can go
- - Sky becomes the only ISP to offer a free up to 20Mb service
- - Sky's truly unlimited package, at £7.50 a month for Sky TV customers with Sky Talk, offers market leading value and is £209 a year* cheaper in the first year than the nearest equivalent package from BT
- - Sky maintains its commitment to being the only major ISP not to implement a ‘fair-use' policy on its Unlimited service or ‘traffic shape' speeds on any of its network products, giving its customers consistent, reliable broadband anytime of day
