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Kingston Technology’s new interactive sales tool to help channel partners demonstrate the benefits of SSD technology to enterprises

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Press release

Kingston SSDNow ROI calculator toolkit adds value to partners' websites and shows enterprise customers how to how to maximize the PC lifecycle

Sunbury-on-Thames - 09 September 2010 - - Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, today announced the launch of a new value added sales tool for its channel partner, the Kingston SSDNow ROI (return on investment) calculator.  The toolkit, which can be downloaded, embedded and customized on partner websites, will enable the channel to reap the benefits of SSD technology and educate IT decision makers on the immediate ROI SSDs can deliver to their client computing platform. For more information on the SSDNow ROI calculator tool, go to the Kingston Technology Partner Program website.

With the prices of SSDs having reached a sweet spot, enterprises can now achieve real cost savings by upgrading a system with an SSD for approximately a third of the costs (including man hours) compared to buying a new laptop, desktop  or workstation.  Recent independent tests commissioned by Kingston Technology show how upgrading a PC from HDD to SSD can improve the performance of older PCs by 50% and brand new PCs by 27%. 

"Adding to the already existing SSD content on our partner program website, the new SSDNow toolkit allows channel partners to work with their enterprise customers to identify the impact SSDs can have on PCs to improve business performance, demonstrate cost savings and reduce business risk" says Gill Taylor, Channel Marketing Manager, EMEA, Kingston Technology Europe "We know that SSDNow drives offer compelling benefits, and we are committed to helping our partners share them with their customers and generate new sales"

The Kingston SSDNow toolkit includes: 

  • Kingston SSDNow ROI calculator: a widget, which channel partners can download and embed directly onto their websites or host on their desktop. The Kingston SSDNow ROI calculator enables channel partners to input the specific company information of a customer - including PC inventory, staff costs and average drive failure downtime to produce an estimate of gains across the PC's lifecycle and the time taken to achieve ROI.
  • Kingston SSDNow marketing collateral: enables channel partners to target customers directly with the story and data points needed to educate about why SSD is a viable business investment today.

The Kingston SSDNow toolkit is available in Dutch, English, French, Italian, German, Polish and Spanish.  Partners can find all SSDNow tools and content on the Kingston Partner Program website.