Gaining ground
To finish off, Wilkins brings our attention to a couple of bits of good press O2 broadband has received recently. The first is a survey carried out by moneysupermarket.com of the average speeds delivered by broadband services claiming to be “up to 8Mbps”. O2 came top with 5.39, with Sky’s 3.59 coming second.
The second is a story in the Daily Mirror (below) primarily concerned with BT’s underperformance in the broadband market. It shows that O2 seems to be getting a decent number of new subscribers, although Sky seems to be the dominant player right now.
Here we have another example of a company putting a high strategic priority on customer support and apparently being rewarded for it. As BFG president Scott Herkelman told HEXUS.channel back in June, people often put a greater emphasis on paying for quality when money is tight as they realise the investment can pay for itself.
If this trend continues it will be worth keeping an eye on O2 as it could become one of the dominant players in the UK domestic and mobile broadband markets.
What do you think? Is service as important as low price? Do you think O2's offering is significantly different to the other broadband packages out there? Let us know in the HEXUS.community.
