The state of the economy
In spite of healthy growth since the company was formed, Cassidy is understandably wary of the state of the global economy. "I think there are going to be more difficult times ahead and things could get worse in the next year," he said. "We're planning for the worst."
This doesn't mean sitting around waiting for the recession to pass, however. Like many businesses these days, C3 is trying to be creative about how he can generate business when the economy is contracting.
"We need to give customers the excuse to buy," said Cassidy. "All-in-one PCs are an important area for us - the standard desktop box is in decline and for the average consumer the all-in-one is where things are headed."
As we said at the start of this article, the technology e-tail market in the UK is already serviced by some very strong and well-established incumbents, so Cassidy has got his work cut out for him to take share away from them.
But especially in the current economic climate, it's good to see a new entrant into the technology channel reporting solid growth, even if the owner is unforgivably young.
