Overall notebook market
The exponential growth of the netbook market is a lone bright spot in a market otherwise feeling the pinch from the state of the global economy.
DisplaySearch has had to negatively revise its forecast for the total notebook market for both 2008 and 2009. It cites a combination of businesses shedding employees and extending PC replacement cycles as the main reasons for the decline in the market and reckons the biggest players will continue to gain market share at the expense of all the others.
The table below shows how Acer and ASUS have benefitted from the success of their netbooks in the form of increase volume of products shipped and hence total market share. It must be stressed, however, that volume market share is mainly being gained by offering low price products so it's fair to assume that margins continue to shrink.
Table 2: Worldwide Combined Mini-Note and Notebook PC Market Share by Brand
|
Brand |
Q3'07 Share |
Q3'08 Share |
Y/Y Volume Change |
|
HP |
21.3% |
19.7% |
29% |
|
Acer (incl. Gateway &Packard Bell) |
14.4% |
17.1% |
65% |
|
Dell |
13.7% |
13.0% |
32% |
|
Toshiba |
9.0% |
8.6% |
28% |
|
Asus |
4.1% |
8.6% |
189% |
|
Lenovo |
8.8% |
6.7% |
7% |
|
Apple |
4.6% |
4.1% |
24% |
|
Sony |
5.6% |
4.1% |
2% |
|
Fujitsu/Fujitsu-Siemens |
4.7% |
3.1% |
-8% |
|
All Others |
13.7% |
14.9% |
52% |
|
Total |
100.0% |
100.0% |
39% |
If you're wondering what all the fuss is about with the Acer Aspire One, have a look at this quick overview we broadcasted on HEXUS.tv in October.
