A couple of weeks ago HEXUS published a story featuring a claim by market researcher iSuppli that the cost per gigabyte of SSDs (solid state drives) remains prohibitively high in comparison to traditional HDDs (hard disk drives).
Kingston Technology, while probably best known for memory, is no slouch in the SSD market either, and took exception to this claim, so much so that its European Flash product manager - Steve Hall - felt moved to pay a visit to our studios to put his side of things to the TV camera.
Hall's central argument is that the two storage technologies have different places in the market and so like-for-like price comparisons only tell half the story. SSD's are a performance upgrade, he insisted, and that's why people are willing to pay a premium.
While most of us think about the CPU or GPU as our primary performance upgrades, Hall argues that moving to an SSD can have as profound an effect. Yes, he would say that as a Kingston man, but that doesn't mean it's not true.
Hall also looks after the SD and USB Flash side of things for Kingston. We spoke about innovations in these areas, such as higher capacities in ever-smaller SD card and USB 3, which looks like increasing the USB bandwidth by a factor of three.