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Latest Microsoft ad campaign attacks Apple pricing

by Scott Bicheno on 27 March 2009, 14:27

Tags: Apple (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT)

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The advertising battle between Microsoft and Apple has seldom been accused of being excessively subtle and the latest broadside is no exception.

Volunteer Lauren is told that if she can find a 17 inch notebook for under $1,000 she can keep it. She theatrically bounces into a Mac Store only to emerge crestfallen after finding she can only afford a 13 inch MacBook.

"I'm just not cool enough to be a Mac person," she sighs bitterly to herself as she drives away from the offending shop.

Amazingly, she finds exactly what she wants when she goes to a PC store, but rather naively short-changes herself by going for a $700 HP model.

Lack of subtlety aside, Microsoft is obviously tapping into the general feeling of global skintness and it does have a point. Tellingly there is no mention of Vista in the ad. This could be because it expects to launch Windows 7 RC in May.

 

 

HEXUS Forums :: 50 Comments

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Posted by Cozwin - Fri 27 Mar 2009 15:30
Microsoft have hit the nail on the head here it is how most of us feel.

Apple are overpriced they cannot justify the premium you pay, they claim that due to good design and good software they can charge stupid ammounts and these seems to be the same for every god damn product they make.

The in ear headphones for mp3 players £25 for crap earphones, the definition on CRAP there lol.
Posted by b0redom - Fri 27 Mar 2009 16:18
Have you actually compared like for like?

The only 17" Apple do is the MacBook Pro. I just specced up a similar Dell XPS. The Dell was only about £200 cheaper, and was 2.6Ghz rather than 2.66Ghz, DDR2 rather than DDR3, and a slower GPU.

It's horses for courses, but it's not THAT much more expensive, if at all.
Posted by shadowmaster - Fri 27 Mar 2009 16:22
Tbh macs may have a nice design or a good user interface but they are heavily overpriced.
Posted by sawyen - Fri 27 Mar 2009 16:32
b0redom
Have you actually compared like for like?

The only 17" Apple do is the MacBook Pro. I just specced up a similar Dell XPS. The Dell was only about £200 cheaper, and was 2.6Ghz rather than 2.66Ghz, DDR2 rather than DDR3, and a slower GPU.

It's horses for courses, but it's not THAT much more expensive, if at all.

I dont think so, Macbook Pro's have CPUs similar to most 17'' lappies. If you're just looking for a 17'' screen, and powerful CPU + RAM then you can do much lower than a 1000 dollars..

But I do know what you mean about comparing apples to apples.. and if you're comparing like for like, you're comparing Studio XPS to MacBook Pro

but the real point behind the whole moral here is, hide all the hype and very cool design (which Studio XPS also carries)..

Do you really need an ‘apple’ per se? You can do very well with just a banana that gives you just the same amount of nutrition (CPU + RAM + Screen) but cost a lot less..

I know the Mac OS is pretty good for its own good, but they are just charging too much for their culture…
Posted by GheeTsar - Fri 27 Mar 2009 16:36
Don't forget that you are paying for all the smugness that you get with an Apple product too. ;)

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