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MSI set to drop ATi?

by David Ross on 12 August 2005, 00:00

Quick Link: HEXUS.net/qabnv

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We’re hearing that here in the UK, Taiwanese mainboard manufacturer MSI Microstar has just advised some of its trade distributors that ‘MSI is dropping ATi VGA cards’.

Speaking exclusively to HEXUS, MSI confirmed the following:

MSI is not phasing out ATi, but for the present, because of two very high profile NVIDIA product launches, MSI is offering more focus on bringing these products to market.

This does not mean MSI is dropping ATi, or will not be offering its products for sale in the future.

Perhaps there’s been some misinterpretation of communications between MSI UK sales representatives and its trade customers here?

However, as its true to say that ATi’s CrossFire and R520 has not yet come to market in the time frames that ATi Technologies would have liked, and that the perfectly executed release of the NVIDIA 7800 series was a relative milestone in a world where vapour launches were worryingly becoming the norm, could this be a case of no smoke without fire?

That said, someone was recently Bcc’d into an email which contained a bean suggesting that MSI’s global commitment to ATi, is that 50% of the graphics products it ships will feature an ATi ASIC...