Toshiba announces its new STOR.E BASICS HDD with improved capacity

PRESS RELEASE

The new STOR.E BASICS HDD offers 2TB of storage

5 February, 2013, Neuss - Toshiba Europe GmbH (TEG), Storage Peripheral Division, has today announced the addition of a new 2TB[1] (terabyte) portable hard drive (HDD) to its STOR.E BASICS range. The new 2TB STOR.E BASICS[2] HDD has been developed by Toshiba to provide a simple storage solution with increased storage capacity. The STOR.E BASICS HDD not only comes with a massive 2TB worth of storage capacity, but also SuperSpeed USB 3.0 connectivity and plug-and-play technology, for quick and easy use.

With the ever expanding digital libraries of today, high capacity, accessible storage is in demand. According to Gartner, there are currently around 330 exabytes of personal data in the cloud alone, and by 2016, that number is expected to grow several times to 4.1 zettabytes (or 4.1 trillion gigabytes)[3].

Toshiba's STOR.E BASICS HDD is now capable of storing up to 571,000 digital photos, 526,000 digital music files or 1,640 downloaded digital movies[4]. Equipped with a special internal shock sensor and ramp loading technology to keep consumers' digital files safe against accidental drops and with both 3.0 and 2.0 USB compatibility the STOR.E BASICS HDD provides rapid transfer speeds[5]. The HDD is also both PC and Mac compatible so suitable for the majority of operating systems[6].

"With consumers requiring more secure storage for their digital libraries it is essential that we provide multiple storage solutions to match their needs. Our new 2TB HDD provides users with basic functionality and a large storage capacity to cater for vast amounts of data." said Arnaud Bonvarlet, Director EMEA, Storage Peripheral Division, Toshiba Europe GmbH.

The 2TB STOR.E BASICS HDD will be available for purchase from February 2013 and its suggested retail price is 179€.

Main specifications 

About Toshiba Storage Peripheral Division

Toshiba Europe GmbH Storage Peripherals Division, in Neuss, Germany, markets external HDD and SSD storage solutions aimed at consumers and retailers in Europe, the Middle East and Africa. Its current product range is STOR.E, and spans from external HDDs to innovative personal NAS solutions and storage upgrade kits.

For more information visit www.toshiba.eu/storage.

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm

Toshiba Europe GmbH, headquartered in Neuss, Germany, is a fully owned subsidiary of Toshiba Corporation, Tokyo.

[1] Definition of Capacity: TOSHIBA defines a megabyte(MB) as 1,000,000 bytes, a gigabyte(GB) as 1,000,000,000 bytes, and a terabyte(TB) as 1,000,000,000,000 bytes.

[2] STOR.E is the EMEA brand equivalent of the CANVIO range for the Americas and Asia http://us.toshiba.com/computers/storage/portable

[3] http://www.unitiv.com/it-solutions-blog/bid/93223/Growth-of-the-Consumer-Data-Cloud

[4] Examples of the number of photos, songs, movies and any other files that can be stored on a hard drive are provided for illustrative purposes only. Results may vary.

[5] USB 3.0. 5Gbps is the maximum theoretical interface transfer rate per the specifications of the Universal Serial Bus 3.0. Actual transfer rate will vary depending on your system configuration and other factors.

[6] STOR.E Desktop range is PC and Mac compatible. However, users will need to reformat the drive to HFS+ to make it fully Mac compatible.