PRESS RELEASE
LONDON, UK - Today LaCie announced the PetiteKey - the next generation of the award-winning LaCie iamaKey. The LaCie PetiteKey kept the sturdy design and convenient key shape with keychain hole. Now it's nearly 30 percent smaller to more easily fit in a pocket or on a key ring. Best of all, with Private-Public software and Wuala Secure Cloud Storage, users can password protect and back up their data.
RESISTANCE IS KEY
Don't underestimate the PetiteKey's strength because of its small size. The USB key's metal shell is waterproof up to 100m. Users never need to worry about their data being damaged or erased by water damage, which is one of the biggest causes of accidental data loss. The thumb drive protects data even if it's dropped in a mud puddle or put through the washing machine. Plus, the key's cap-free connector is scratch-proof, so it won't get scuffed by other keys in a pocket, purse or backpack.
DATA PROTECTION
The LaCie PetiteKey is bundled with Private-Public - the easiest way to protect important and confidential files. A businessman who works from home and at the office needs a safe and secure way to transport data back and forth. The AES 256-bit encryption and password protection keeps his data secure if he misplaces the flash drive. And with a one-to-one gigabyte ratio of integrated Wuala Secure Cloud Storage for one year, users can back up their key's content to the cloud so they have access to their data on the go.
AVAILABILITY
The LaCie PetiteKey with USB 2.0 was designed by 5.5 Designers. It is available in 8GB, 16GB and 32GB capacities through the LaCie Online Store and through LaCie Partners starting at £14.99. For more product information, visit www.lacie.com.
ABOUT 5.5 DESIGNERS
Recipients of the "Grand prix de la creation" by the city council of Paris, the 5.5 Designers studio focuses on research and consulting. Since its inception in 2003, 5.5 Designers has consulted on projects ranging from electronics to public installations and household products. With its focus on "sublimating the ordinary" and talent for humor and simplicity, 5.5 Designers has developed a client list populated with major French and international brands and organizations such as Baccarat, Bernardaud, Nespresso, Moulinex, LVMH, Accor and LaCie. www.55designers.com.
ABOUT LACIE
With operations in the Americas, Europe and Asia, LaCie is a leading manufacturer of storage devices for PC, Apple, and Linux. LaCie has differentiated itself through sleek design and remarkable technical performance. Find out more about our products at www.lacie.com.
