PRESS RELEASE
The future of flexible data storage: The new Verbatim Store ‘n' Go Universal Storage Module (USM) Portable Hard Drive
London, 10 July 2012 - Verbatim is unveiling the first Store ‘n' Go Universal Storage Module (USM) Portable Hard Drive, a completely flexible and upgradable storage solution. The new Store ‘n' Go USM can be connected using a choice of interface cables such as USB 3.0, FireWire or ThunderboltTM or directly using the SATA interface.
The new USM Hard Drive comes with a complementary USB 3.0 USM cable and is available now in retail stores.
- USM - Universal Storage Module, a new standard based on SATA hard drives
- Available in capacities of 500GB and 1TB
- Includes preloaded extensive software package (Backup software, Green Button energy saving software, Formatting software)
- USB3.0 cable included in pack. FireWire800 USM cable, eSATA USM cable, Thunderbolt USM adapter available separately.
- FAT-32 pre-formatted, immediately ready to be used on both PC and Mac
Verbatim‘s Store ‘n' Go USM Portable Hard Drive provides the user with the maximum flexibility. When used as PC HDD storage, the USM can be connected in the same way as any standard external USB hard disk drive by using the included USB 3.0 cable. The optionally available FireWire800, eSATA and ThunderboltTM cables provide the user with the possibility to choose between various other computer interfaces.
Cable-free solution for CE devices
However, the big advantage of the USM hard drive is that it has the possibility of being plugged directly into devices equipped with a USM slot.
USM is the first standard specification to define slots to accept a complete, powered external storage device into consumer electronic devices. Modules, slots and interfaces designed according to the SATA USM specification will enable consumers to instantly access their music, movies, photos and other content from a variety of consumer electronics products, and to seamlessly transfer content between devices without the aid of additional power or cables.
"The SATA Universal Storage Module (USMTM) specification for portable storage applications was developed by the Serial ATA International Organization (SATA-IO), a non-profit industry consortium in cooperation with nearly 200 of the leading technology companies", Peter de Waal, Product Marketing Manager for Verbatim Hard Disk Drives explains. "This standard enables developers to incorporate slots into televisions, game consoles, set-top boxes, computers, docking stations and other consumer electronic devices that will accept powered, cable-free storage modules with integrated powered SATA interfaces for expanding storage capacity."
USM-based products are already available from a variety of vendors like Seagate and Lenovo with more brands and products to come in 2012 and 2013.
"In the near future we will see more and more (CE) manufacturers releasing products incorporating USM slots, thereby making USM the new media standard of the future," Peter de Waal says.
A Video can be found at:
Verbatim Store 'n' Go USM Portable Hard Drive
About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology - from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards, SSD and External Hard Drives as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Kagaku Media which is part of the Mitsubishi Chemical Holdings Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim's products, which have been the winners of numerous international comparative tests. The company is the worldwide market leader for Optical Media. For more information, please visit http://www.verbatim.com.
Since 2010 Verbatim has been developing and selling energy-efficient LED/OLED lighting products for consumer and business applications, based on core technologies provided by Mitsubishi Chemical Corporation. For more information, please visit http://www.verbatimlighting.com.
