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Not just software – it’s M&S software

by Scott Bicheno on 13 February 2008, 10:04

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Sumptuous software

Now consumers can buy security software with their pancetta and porcini mushrooms as Mark and Spencer has partnered with white-label software company Formjet to provide own-brand software online and in some of its stores.

Marks and Sparks joins Tesco and Woolworths in rebranding Formjet software as its own. It’s initially providing five titles: M&S Internet Security with Back-Up Software; M&S Office Suite and Internet Security with Back-Up Software; M&S Office Suite with Antivirus Software; Greetings Card Maker and Clipart Collection Software; and Driving Test Software.

While the products seem to have been deliberately designed to differ from the Tesco ones, it still looks like there is a not entirely surprising price premium to be paid at M&S. For example the M&S Internet Security with Back-Up Software costs £49.50 while Tesco Internet Security, which appears to lack only the back-up component of the M&S product, costs £19.97. It will be up to consumers, or at least that presumably minute sub-set that shops at both M&S and Tesco, to decide whether the extra £29.53 is worth it.

One thing that might entice them would be an M&S TV ad extolling the virtues of the software as it currently does its food. Maybe we can look forward to: “Sumptuous, hand-reared, Cornish anti-virus software smothered in organic Madagascan firewall.”



HEXUS Forums :: 9 Comments

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Good branding - “M&S Office Suite” doesn't sound at all like a Microsoft product ;)
Minute Subset ? Tesco and M&S?

Try the entire of the UK…..I'll bet LOADS of people shop at both.

Everyone I know shops at both……M&S are in dream land (again) on this one if they think M&S punters won't spot it a week later in Tesco and go demand a refund.

/deep, slow, droaning, allegedly sexeh voice
This is not just Internet Security, this is over priced, nipple strokingly, bum clenchingly dear, M&S Internet Security

such a waste of a brand name, such a waste.
LOL :bowdown: I stand corrected.
surprising price premium to be paid at M&B
typo :)
Funkstar
typo :)

Oops, thanks.