Evolution and revolution
Market research outfit IDC has predicted that the SMB (small and medium sized businesses) sector will be a key growth area for the technology industry in 2008.
It anticipates “a variety of evolutionary and even revolutionary changes that will drive opportunities on a worldwide and regional basis as broader economic issues complicate spending growth. Increasing alignment of technology, distribution, and customer will be a key trend throughout 2008.”
The study expects SMB spending on technology to exceed overall technology spend by 2 per cent. It anticipates strong growth in SMB spend in the EMEA region due to a greater SMB focus from technology providers.
"A growing number of technology providers will invest time, talent, and money in the worldwide SMB market," said Raymond Boggs, vice president of SMB research at IDC. "Different regions offer different kinds of opportunities, but the concentrated focus on effective messaging, innovative products, and efficient distribution will be at the heart of vendor success across geographies."
