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Sales via mobile devices on eBay tripled last year

by Scott Bicheno on 6 January 2011, 17:38

Tags: eBay, comScore

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Sign of the times

Online marketplace eBay has announced that sales via its mobile apps tripled to almost $2 billion last year.

What's more the UK has been the fastest adopter of m-commerce for eBay, boasting more mobile shoppers than any other European country, and buying something through the app every two seconds.

"It's staggering to think that $2 billion worth of sales has been generated through a platform that didn't exist a couple of years ago, and on a device that didn't exist three years ago," said Clare Gilmartin, VP of eBay Europe.

She's referring to Apple's iPhone, of course, and that device leads the way for eBay, but maybe not for much longer.

The latest comScore figures on the US smartphone market show Android overtaking iOS to become the second most popular smartphone OS behind BlackBerry.

 

Top Smartphone Platforms
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Aug. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens

 

Share (%) of Smartphone Subscribers

Aug-10

Nov-10

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

RIM

37.6%

33.5%

-4.1

Google

19.6%

26.0%

6.4

Apple

24.2%

25.0%

0.8

Microsoft

10.8%

9.0%

-1.8

Palm

4.6%

3.9%

-0.7

 



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