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EE launches unlimited 4G and 5G SIM and handset plans

by Mark Tyson on 29 August 2019, 12:11

Tags: Everything Everywhere

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EE has decided to respond to the competition, spearheaded by Three and Vodafone, and introduce unlimited 4G and 5G SIM and smartphone handset plans. The UK's largest mobile operator often crows about its "best mobile network coverage" and thinks that this, plus the new plans, justify it selling contracts for "the ultimate mobile experience," from £34 pcm and up.

The new unlimited data EE SIM and phone contract deals are live right now at EE shops, over the phone and on ee.co.uk. EE pledges that the truly unlimited plans have no speed restrictions a la Vodafone. Furthermore, the plans include up to 120GB of giftable monthly data and two swappable benefits (choose from Amazon Prime Video, BT Sport App (HDR) access and Roam Further Pass access).

From the intro you might think that £34 pcm will net you an unlimited data 5G plan, but EE has been slightly deceptive with its headline wording as that is the price of the entry-level 4G unlimited SIM only plan. If you want 5G unlimited SIM only the price is an extra £10 pcm - so £44 pcm. If you want to pick through the new unlimited 4G and 5G SIM-only plans please go here, and you can easily navigate to phone plans from there too.

Edward Goff, Marketing Director at EE, asserts that EE will deliver the best coverage and speeds for unlimited data in the UK, with no speed caps, and the attraction of swappable benefits. If you choose one of the new EE Smart Plans you can also take advantage of EE's upgrade anytime feature for phones.

Last but not least, EE has started to offer unlimited data plans on 5G and 4G for SMEs - covering SIM only and smartphone plans - starting from £27pcm + VAT.



HEXUS Forums :: 7 Comments

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Thing is, people don't really consume that much data on their phones, so offering unlimited data plan for say 30$ (when a user only averages say 10GB of data per month) is much better business than giving 15GB of traffic for 10$. Users always want more, so why don't offer them that for…more money? Even if they don't use it.
yeeeeman
Thing is, people don't really consume that much data on their phones, so offering unlimited data plan for say 30$ (when a user only averages say 10GB of data per month) is much better business than giving 15GB of traffic for 10$. Users always want more, so why don't offer them that for…more money? Even if they don't use it.

Speak for yourself, i chew through 20GB a month minimum! At my worst for travel and data consumption i was burning through 30-40GB a month average!
I personally find it really weird that there even are 1st world countries without affordable limitless 4G and 5G connections.
I've been paying for years about 14€/month for as fast connection as the network can supply, so usually 50-100Mbit/s which is more than enough for a phone.
I have 20 H speech and 20 GB data / Mo, and i use about 3 H speech and 1 Gb data.
If thats not a proof i am not afflicted with the smartphone decease i dont know.

So i could change to a smaller and cheaper plan no problem, but i like having a overhead in mobile data, like i also do in computer hardware and other walks of life.

I will have to change supplier again soon as i can see one can give me 30 / 30 for the same price i pay now.
I think I'm on £32/month for unlimited data at unlimited speeds. SIM only. Vodafone rolling monthly contract.

As a guide, I used to be on 8GB/month and now I go through that in about 3 weeks. It also allows me to tether which is very useful.