For a new customer joining Sky through their Xbox, Sky Player will offer a wide range of live channels and on-demand content via a number of different packages. Customer will also be able to access their favourite shows on a pay-per-view basis. Existing Sky customers who already own an Xbox will benefit from another way to view their favourite shows, in addition to their Sky set-top box and PC or Mac
There will be a range of unique interactive services available to the Xbox LIVE / Sky Player offering. For Sky Sports, for example, this will mean that live coverage will be supported by range of applications to enhance the viewing experience further. As well as fans being able to communicate with one another in real time via their broadband connections, they will also be able to check news and access fixtures, league tables and other on-demand information. Interactive applications will also be developed across other programmes genres.
Stephen Nuttall, Director of Sky's Commercial Group comments:" Our partnership with Xbox is a further example of our commitment to put choice and control in the hands of customers. Xbox owners now have a range of ways to access Sky content and can pick and choose the platform and packages that are right for them. We are extremely excited about the opportunity of reaching Xbox owners who are looking to experience Sky for the first time, as well as giving our existing customers yet another way to experience the content they love."
Echoing this, Neil Thompson, Head of Xbox UK and Ireland, adds: "Our customers have told us that they want the opportunity to use their consoles as a way to access TV and once again Xbox has pulled off an entertainment first with amazing content and rich interactive experience. The combination of Sky's leadership in content creation and aggregation and our own in creating a constantly evolving new generation of rich 360 entertainment experiences means we are one step closer to our goal of offering Xbox owners the best entertainment experiences out there, whether it's movies, music, games, interactive experiences or high quality TV."
Sky TV shows will initially roll out in SD and DVD quality with no mention of HD streaming. Xbox owners will not have the option to record programmes onto their consoles.